Disappointing PPV buy rate for Pacquiao-Bradley III
April 20, 2016
The Manny Pacquiao-Tim Bradley trilogy did poorly on PPV according to Bob Arum in a report from ESPN’s Dan Rafael. The Top Rank promoter admits that the PPV did between 400K-500K buys and that the event lost money.
Arum admitted that the April 9th event will be closer to 400K PPV buys than 500K and that the PPV numbers are terrible.
The event will lose money considering Pacquiao was guaranteed $20 million and Bradley $4 million even before considering pay for the rest of the card. Although the reported purse for Pacquiao was $7 million, he was guaranteed $20 million.
The replay on HBO did a respectable 750,000 network subscribers without an accompanying live fight.
Clearly there was no appeal to this third matchup and Pacquiao’s comments about same sex relationships hurt this event even more. Similarly, Floyd Mayweather’s September fight against Andre Berto likely was a money loser as well considering the payouts to fighters and a comparable buy rate (400K-500K). Maybe its best that Pacquiao fade away as his PPV draw has faded. Of course, this is boxing so we will likely see him this November.