Poll considers Rousey “face” of UFC

November 27, 2015

A poll conducted by Turnkey Sports & Entertainment in conjunction with the Sports Business Journal indicates that Ronda Rousey is the face of the UFC.  Dana White was a distant second.

The October 2015 poll, conducted prior to UFC 193, indicates that 51% of those polled considered Rousey the face of the UFC with Dana White next with 11% and Conor McGregor with just 2%.

A year prior, in September 2014, the results were vastly different with Dana White as the dominant figure for the company earning 31% of those polled.  Rousey had just 9%.  McGregor did not register a percentage and no other fighters were named in the report.

The polled question was “open comment” which means that people wrote down the name of the individual in the response and were not given a set of names to pick.  The top responses were recorded.  One might conclude that those taking the poll are not huge MMA fans or just the casual MMA viewer.  Thus, the names Chris Weidman or Jon Jones did not garner enough votes to make it to the report.

Payout Perspective:

Three takeaways from these results on the question of “Who is the face of the UFC?”  First, it shows the popularity of Rousey and the takeoff for her in just a year’s time.  Can Holly Holm replace Rousey?  The second, is that for those polled, they could not think of another fighter to name in September 2014.  While the poll changed dramatically a year later, the report does not indicate any other names.  So, while we may conclude that someone like McGregor or Holly Holm could take over as a known commodity in the UFC, the lack of known fighters to a greater population should tell us a little about how the product is marketed.  Finally, Dana White, in some respects will always be considered the face of the company.  While Rousey took over as the “face” among those polled, White is still inextricably tied to the company.

11 Responses to “Poll considers Rousey “face” of UFC”

  1. tops E on November 27th, 2015 1:24 PM

    Hahahahaha…UFC is girly! hahahaha

  2. tops E on November 27th, 2015 1:31 PM

    When ufc started it was primal,you dont know what will happen.a lot of unknowns..which style would prevail,there was royce,,shamrock,tank…then in the audience there was marco ruas the “king of the streets” being asked when he’ ll compete “Inside the cage”…then it evolved in a scientific sport fighting now it has evolved into RONDAAA hahahaha

  3. d on November 27th, 2015 4:28 PM

    Topps is still afraid of his shadow.

  4. fight fan on November 28th, 2015 10:03 AM

    Anyone remember when Dana said women would never fight in UFC? Yeah now that clown is riding his only gimmick he can and was begging lesnar to come back.

  5. tops E on November 28th, 2015 3:59 PM

    Its down to ronda….more than 10 years to build the sport…ends up with rousey…

  6. fight fan on November 28th, 2015 5:25 PM

    UFC is kinda like poker, had a short burst of popularity with over saturation and now they are desperate for a hit. UFC will never be as big as boxing world wide. Nobody wants to see a bunch of guys rolling around on top of each other hugging.

  7. d on November 28th, 2015 8:05 PM

    Fight fan would rather watch men rubbing up against each other wearing tassels on their boots while necking.

    Boxing ppv is on life support, MMA is exploding, having their biggest year ever. FIght fan can’t accept the reality setting in.

    Better get used to it, much more to come. Hahaha.

  8. The Greatest on November 28th, 2015 9:32 PM

    D why does everyone of your posts reek of paranoia?

  9. d on November 29th, 2015 8:26 AM

    Add another word to the list of definitions the Weakest is ignorant to.

  10. What Holm did to Ronda on November 30th, 2015 1:37 PM

    is exactly what Klitschko vs Fury did to MMA!

    9 million viewers in Germany! When was the last time the UFC drew this many viewers? Like..never?

  11. d on December 2nd, 2015 8:25 AM

    HAHAHAHA!! 9m viewers in Germany = 5 Euros.

    European market…… a joke!!! HAHAHA!!!

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