Combate Americas announced a monthly live event promotion on Spanish language cable station NBC Universo (formerly mun2) according to a press release. Combate Americas, the first-ever U.S. Hispanic MMA sports franchise was founded by one of the UFC’s founders Campbell McLaren.
NBC Universo is the modern sports and entertainment cable channel for Latinos according to a press release announcing the live events. On Tuesday Combate Americas announced the kick-off of “Road to the Championship,” an MMA fight series that will air live on NBC Universo.
The Combate Americas reality show was the first fight-themed program ever to win a major television award – “Best Variety or Reality Series,” at last year’s 29th Annual Imagen Awards. The show was a hit with U.S. Hispanic viewers.
NBC Universo is available to approximately 39,326,000 pay television households which is almost 34% of those with TVs in the US.
Payout Perspective:
Building on the success of its reality show, the MMA promotion seeks to attract the Hispanic millennials which are the fastest-growing U.S. demographic according to the press release. The show appears to be positioned for success as it is airing on a network geared toward the younger Hispanic demographic. You might recall Oscar De La Hoya announced his own network at the beginning of the year which would carry combat sports including boxing and MMA that would cater to young Hispanics as well. Although nothing has come out of De La Hoya’s network, he has brokered a deal in which RingTV.com (owned by De La Hoya) would stream live fights starting in September. His Golden Boy Promotions also worked a deal with Southern Californian-based Estrella TV to air fights after its deal with Fox Sports 1 ended.
The title: *Comate Americas announces live events geared toward Hispanic audience.