Bellator 141 draws 666,000 viewers

August 31, 2015

Bellator MMA Live on Spike TV drew an average viewership of 666,000 viewers per Sports TV Ratings.  It was second only to PGA Golf on the Golf Channel Friday night when it comes to cable sports TV ratings this past Friday.

UPDATED:  The event peaked at 929,000 viewers per Nielsen source.

Bellator 141 rating

Overnight Peak
Bellator 132 767,000 1,200,000
Bellator 133 565,000 967,000
Bellagtor 134 872,000 1,200,000
Bellator 135 607,000 922,000
Bellator 136 655,000 900,000
Bellator 137 594,000 768,000
Bellator 138 1,580,000 2,100,000
Bellator 139 764,000 988,000
Bellator 140 722,000 977,000
Bellator 141 666,000 929,000

The event did see an 8% decrease from July’s Bellator 140.  In the main event Friday night, Melvin Guillard was upset by Brandon Girtz.

Friday night’s event brought Bellator’s overnight viewership average for 2015 to 780,000 viewers.

Notably, Friday night’s live event saw an overrun of about 5 minutes.  The following program was a Bellator MMA special featuring top knockouts from the promotion.  It drew an average of 466,000 viewers.

Payout Perspective:

Despite being the second-highest rating for cable sports on Friday night, Bellator 141 did not exceed (or even draw 700K viewers) the ratings for the last two events.  Perhaps it was not an attractive card to watch and people decided not to tune in.

6 Responses to “Bellator 141 draws 666,000 viewers”

  1. saldathief on August 31st, 2015 1:34 PM

    Please! this card was consistent with all the other shows except kimbo Perhaps unless its a worked fight or some twat mma can’t draw?

  2. mmaguru on August 31st, 2015 2:54 PM

    Looks like Bellator needs some names on their cards if they want to draw better numbers.

    On a lighter note, looks as if Fedor will sign with the UFC.

  3. JF on August 31st, 2015 4:34 PM

    @ mmaguru where did you see that information?

  4. BrainSmasher on August 31st, 2015 6:04 PM

    He is basing it on Coke saying they were not trying to get him or something a few days ago.

  5. mmaguru on September 1st, 2015 10:26 AM

    From what I have heard, the deal is done. The deal with Reebok will also likely be announced shortly.

  6. mmaguru on September 1st, 2015 10:57 AM

    There are other promotions with deep pockets interested in Fedor’s services, but they do not provide the level of competition that the UFC can offer. Add to that the fact that the UFC has now entered the Russian market with VGTRK and that Reebok have been working to sign Fedor to an individual deal (signing of Khabib is a big clue to their plans to enter the Russian market), I think the writing is on the wall. I would expect an announcement in the next few weeks at the latest.

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