Hayabusa becomes official glove for Glory

June 26, 2015

Glory has announced that it is partnering with Hayabusa to be the official competition glove for Glory Kickboxing.  The partnership will begin Friday, August 7th with Glory 23 according to a company release.

The gloves will be revealed to the public during fight week leading up to Glory 23.  The gloves will also be used during the co-promoted show with Bellator on September 19.

Via press release:

“The name Hayabusa is well-recognized by the world of combat sports as the ultimate in performance equipment and technical apparel,” said GLORY CEO Jon Franklin, who helped broker the deal. “Our athletes deserve the very best when it comes to not only their performance and comfort, but their safety, and we feel this deal provides the finest gloves available.”

Payout Perspective:

Hayabusa is one of the many combat sports brands in a state of flux as it navigates the new state of sponsorships in MMA.  The company announced that it would not be at the UFC Fan Expo this year as only official UFC sponsors will be allowed at the event.  With the UFC-Reebok deal, Hayabusa will no longer be in the UFC octagon and the company has shifted its focus.  A recent MMA Junkie article wrote about what MMA brands are doing in light of the UFC-Reebok deal.  For Hayabusa, it meant a 3 year deal with Glory.  The company intends to spend some of its marketing and sponsorship budget usually earmarked for the UFC to Glory and its fighters as well as Bellator.  We shall see what it means for Hayabusa and its business.

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