UFC will spend to promote for UFC 189

May 25, 2015

Six weeks away from UFC 189 and the UFC will go all in with its promotion of the Jose Aldo-Conor McGregor fight on Saturday, July 11th.

The official trailer was revealed during Saturday’s UFC 187.  If you had watched the UFC Embedded videos for the World Tour, you may recall the shooting of the promo on the Las Vegas Strip.  The promotional video shows that the UFC is spending a lot of money for the event.

The promotion indicated that it will make some commercial buys during the NBA Playoffs.  With both Eastern and Western Conference Finals heading to sweeps (or near sweeps), we may see UFC commercials during The Finals next week.

Payout Perspective:

If the World Tour earlier this year wasn’t enough, we will see more Embedded videos leading up to the fight. We can expect more ad placement along every platform.  The hype for UFC 189 will outdo UFC 182 earlier this year. The World Tour included an extensive Embedded series which was entertaining mainly due to Conor McGregor’s antics.  Expect a 10 series Embedded series in lead-up to the event as well as a UFC “Bad Blood” episode which likely will air on FS1.  A lot is going into this production as many predict this to be the biggest fight of the year (so far).  With a lot invested in this event, Zuffa is hoping that it brings in the PPV buys.

14 Responses to “UFC will spend to promote for UFC 189”

  1. tops E on May 25th, 2015 8:49 PM

    Hahahaha…desperate……loan due hahaha

  2. d on May 25th, 2015 9:21 PM

    This fight will do over 1m buys.

  3. JF on May 26th, 2015 6:29 AM

    My estimate, 700k. I loved the teasers revealed at 187 but I can’t stand the over hyping of that fucking Leprechaun McGregor. They gave him a title shot off of Siver for crying out loud. If they spent half as much money promoting Weidman…

  4. Pink Pig on May 26th, 2015 6:35 AM

    4.4M buys for MayPac…. over $70M gate

  5. d on May 26th, 2015 7:09 AM

    …….. PPV numbers according to Bob Arum. HAHA!

  6. saldathief on May 26th, 2015 7:55 AM

    This fight will be the biggest disappointment in UFC history, A to Z but dont worry Dana and the girls will try to sell all kinds of bullshit!!! haha

  7. joe on May 26th, 2015 8:05 AM

    I really don’t get why they’re spending so much money on promoting this event.

    They’ve done 1mm buys without the over the top promotion in the past. Seems like a waste of money unless they think they’re going to hit 2mm buys.

    It’s entirely possible. There’s definitely buzz for the fight. Maybe Dana lowballed the estimates to keep expectations low.

  8. d on May 26th, 2015 8:13 AM


  9. Combo on May 26th, 2015 10:25 AM

    Can’t wait for this fight!
    Great times ahead for The Sweeter Science.

  10. FightBusiness on May 26th, 2015 12:34 PM

    no one questions mayweather vs pac’s ppv numbers except a delusional few. hbo and showtime released the numbers not top rank.this event does 1 million ppv buys at best.no one knows or cares about these guys.

  11. d on May 26th, 2015 10:19 PM

    Haha. Yeah, no one accepts the word of Bob Arum other than delusional boxing idiots.

    HBO and Showtime distributed the event retard. Steven Espinoza reported the numbers for Showtime. The same Steven Espinoza that told us Guerrero-Mayweather did over 1m buys, when in fact the evidence is to the contrary.

    No one knows or cares about guys you think could hit 1m ppv buys? HAHAHA!!

    Prior to Mayweather/Pacquiao, no boxing ppv hit 1m buys since September of 2013.

  12. Saldathief on May 27th, 2015 7:30 AM

    D seems to know a lot about boxing, why does he care so much??? hahahahah

  13. d on May 27th, 2015 8:35 AM

    Sal seems to not know a lot about boxing. HAHAHAHA!

  14. d on May 27th, 2015 8:35 AM

    Sal seems to not know a lot about boxing. HAHAHAHA!

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