Mayweather-Pacquiao destroys PPV, gate records
May 12, 2015
Yahoo! Sports reports that the official PPV buys for the May 2nd fight between Floyd Mayweather and Manny Pacquiao drew an astronomical 4.4 million PPV buys that equates to more than $400 million in revenue. The numbers shatter the old PPV buy rate record set by Mayweather and Oscar De La Hoya in 2007 and the revenue record set by Mayweather and Canelo Alvarez in 2013.
The live gate for the event also drew more than $72 million which also did better than the previous record set by Mayweather-Alvarez. According to the NSAC, Mayweather-Pacquiao drew 16,219 for a gate of $72,198,500. May-Alvarez drew 16,146 for a little over $20 million.
The PPV outdid the 2.2 million PPV buys set by Mayweather-De La Hoya in 2007.
Kevin Iole’s Yahoo! article also indicates that May-Pac sold more than 46,000 closed-circuit seats in Clark County, Nevada which pushed total revenue to more than $500 million.
Mayweather Promotions CEO Leonard Ellerbe attributed Mayweather’s star power as well as social media as well as the mainstream media push. Of course, Pacquiao’s presence probably assisted in the interest in the fight too.
It’s clear that despite some negativity surrounding the fight did not diminish any of those wanting to purchase the PPV or watch the fight in person or closed-circuit. Social and mainstream media probably helped with the promotion of the fight but the pro-active nature of the cable and satellite distributors to push subscribers to purchase the PPV ahead of time also helped with the buy rate. The revenue records were likely considering the $100 PPV price point for HD or $90 for SD. Also, the high ticket prices and lack of comps were also factors for the record-setting gate.