Wilder-Stiverne on Showtime scores 1.24M

January 22, 2015

ESPN’s Dan Rafael reports that Saturday night’s boxing event on Showtime between Deontay Wilder and Bermane Stiverne drew an average of 1.24 million viewers per Nielsen.  The peak for the fight was 1.34 million viewers.

The estimated average is based solely on the actual fight and not the overall event televised on the premium cable network.  It was the biggest in over two years and drew the second largest boxing audience since 2004 behind Miguel Cotto-Austin Trout in December 2012.  It also should be noted that the fight between Adrien Broner and Marcos Maidana in December 2013 drew an average of 1.3M viewers on Showtime.

Rafael also provides numbers for the other two fights on the telecast including Leo Santa Cruz’s victory over Jesus Ruiz (912,000 viewer average) and Amir Imam’s win over Fidel Maldonado, Jr. (811,000 viewer average).

Payout Perspective:

The fight between Wilder and Stiverne gained a good amount of buzz in the lead-up to the event.  Showtime had an All-Access centered on the two heavyweights and Don King did his usual promos.  The two fighters also provided their own sparks to fuel interest in the fight.  One might argue that based on the ratings, boxing heavyweights still do matter in the sport.

36 Responses to “Wilder-Stiverne on Showtime scores 1.24M”

  1. saldathief on January 22nd, 2015 12:53 PM

    Ha it did better then I thought it would, but seriously USA heavyweight boxing is a shell of what it could be. Maybe it can get a push this year. These 2 guys aren’t even in the same league as a Klitschko. But they both made a around 1 million dollars for their effort!!

  2. Pink Pig on January 22nd, 2015 3:35 PM

    Not bad for a network in 22 million homes!

  3. d on January 22nd, 2015 4:59 PM

    Haha. This is the pinnacle of hw boxing….. a 1.24m viewership. Pathetic. Let me know when they get back on ppv. I doubt I’ll see that in my lifetime.

  4. Pink Pig on January 22nd, 2015 5:16 PM

    Actually the pinnacle of heavyweights is the Klitschko fights… they make literally 10X that of the UFC heavyweight champ

    LOL

  5. jesus is coming on January 22nd, 2015 5:59 PM

    ufc will bring up a benson henderson cereone mcgregor card ratings for the next 12 months lol boxing will continue to show great avg consistent .. both sports are alive and well …. good ratings espicially it being on shotime… hopefully with the al haymon nbc spike deal showtime will die off slowly … just leave it to hbo and nbc espn 2 fox sports spike jesus so many damn channels horrible

  6. d on January 22nd, 2015 7:14 PM

    There is only 1 active Kitschko fighting, funny how your defense lies heavily in historical matches. Also, actually Klitschko can’t even sell a ppv. He makes money off of charity, not his fights and he makes no where near that absurd estimation you pulled straight out of your ass. Haha.

  7. MMAtruth on January 22nd, 2015 7:40 PM

    These ratings are wack and no one gives a fuck about the BoringSchko brothers in America. These guys are turds of heavyweight fighters and r embarrassing compared to Mike Tyson. That being said d and BS are gayer than Richard Simmons an think Mcgegor is the next GSP when he’s gonna lose against Aldo. Cloen shoes in all sizes around here especially salad pink pog and his alias Jesus

  8. MMAtruth on January 22nd, 2015 7:41 PM

    Clown shoes marks

  9. The Greatest on January 23rd, 2015 12:39 AM

    These ratings are good for two guys who werent really well known.
    But the buzz after the fight soared.
    ESPN was showing Wilder highlights for the next few days and it definitely got a lot of people interested.

    I have friends who dont watch boxing or any combat sport who tell me that if boxing got some good HWs that they would tune in.
    Some ppl are just like that.

    Wilder vs Fury would draw huge numbers.

    Funny how two boxers get 1.34mil on Showtime and the promotional hype of Connor Mcgregor only gets 2.7m on FOX.
    You gotta assume boxing on NBC is going to beat that.

  10. d on January 23rd, 2015 1:17 AM

    MMAFAG spews homosexual energy on this website more than Elton John. Put that gay shit away, it is alarming everyone on here.

  11. d on January 23rd, 2015 1:18 AM

    THE GAYEST IS PURE DELUSIONS!! HE IS DESPERATE NOW!!! HAHAHA!!!

  12. The Greatest on January 23rd, 2015 6:49 AM

    D you fear boxing.
    Boxing is everywhere now like it use to be.

    MMA is like Surge soda.
    Came out and everyone was like “Whoa whats this”
    a few years later everyone said “Nah were good”

  13. Pink Pig on January 23rd, 2015 10:17 AM

    Boxing reigns supreme in the US, Mexico, Germany, UK, Ireland, South Africa, Japan, Indonesia, Ukraine, and soon to be China.

    UFC can have Canada… oops, without GSP there is no UFC in Canada. LOL

    LOL

    🙂

  14. d on January 23rd, 2015 10:50 AM

    THE GAYEST!! HE’S BACK STALKING ME!!! HAHAHA!! HE CAN’T ACCEPT THE REALITY THAT THE MCGREGOR FIGHT BLEW ANY RECENT BOXING MATCH OUT OF THE WATER!! HAHAHA!!!

  15. d on January 23rd, 2015 10:52 AM

    Boxing is inferior in The US, Japan, Australia, New Zealand, Canada, Holland, Brazil and will only expand. This is simple evolution, any non boxing troll can see it happening.

  16. saldathief on January 23rd, 2015 12:31 PM

    bahahah mma is a joke in those countries you mentioned D, Brazil can barley sell out a show, the country that started mma has a shit paying audience and no one cares how fucking pathetic. In mexico alone boxing generates more money then all the countries you mentioned !!

  17. FightBusiness on January 23rd, 2015 1:11 PM

    This number is AWESOME given the fact no one has Showtime and these two fighters were mediocre. Could you imagine what the NBC numbers will produce? 5 million a telecast. Spike will do 2-3 million each telecast.

  18. d on January 23rd, 2015 9:57 PM

    Sal you are retarded and can not complete functional sentences. Everything you are claiming is so ass backwards. This is clearly a cry for help.

  19. d on January 23rd, 2015 9:58 PM

    Fightbusines…..delusional figures. They may hit 5m for thier first big show, then the numbers will gradually fade. The spike numbers will never do 2-3m.

  20. d on January 23rd, 2015 9:59 PM

    By the way, they need to do bigger numbers than 5 million consistently probably to stay afloat, that is how costly this will be.

  21. Pink Pig on January 23rd, 2015 10:35 PM

    Ahahahahahaha! He mentioned Holland and New Zealand.

    Ahahahahahaha!

    The UFC doesn’t even generate $5 million from both those countries combined.

    Ahahahahaha!

    LMFAO!

  22. saldathief on January 23rd, 2015 11:04 PM

    Boxing in mexico is bigger then the entire ufc outside north america CAN YOU UNDERSTAND THAT bahahaha

  23. saldathief on January 23rd, 2015 11:05 PM

    But wait fight pass bahahahah 40% down kids 40% down

  24. d on January 24th, 2015 12:03 AM

    Sampson, you are retarded. The UFC has a big tv contract for Australia/New Zealand.

    They had a z level card in New Zealand featuring two fighters coming off of back to back losses that were not big names do a 900k gate. Please give me a comparative gate for boxing ANYWHERE in the world with a garbage headliner like that?

    You manufacture statistics in your special needs brain.

  25. d on January 24th, 2015 12:05 AM

    Sal you are mentally ill. You literally just say delusional, beyond inaccurate shit and think that people actually believe you.

  26. FightBusiness on January 24th, 2015 7:38 AM

    d- if you need more than 5 million viewers to stay afloat then you acknowledge the UFC on Fox is not staying a float. lol. they average about 2.8 million viewers a telecast. so you admit they are losing Fox money and will be ditched soon.

  27. Pink Pig on January 24th, 2015 8:32 AM

    Ahahahahahaha!

    She sighted a 900k gate! A 900k gate!

    And didn’t even attach a number to that obviously “big” Australian/New Zealand TV contract. Ahahahahahahaha

    Big as in $900k big? Buhahahahahahaha

    LOL

  28. saldathief on January 24th, 2015 11:02 AM

    You cant argue with stupid, give D a break! he is now his uncles new, personal, in the flesh, pocket pussy bahahaha Boxing in the state of Nevada is bigger than all of the UFC in those sad, pathetic, falsely created fraud markets. Oh wait the UFC now has Russian TV bahahahhahahahah wait till that check bounces haha

  29. Pink Pig on January 24th, 2015 11:57 AM

    What about that huge UFC Holland and Japan TV deal and gates?

    Ahahahahaha

    LMFAO!!!

  30. d on January 24th, 2015 9:23 PM

    ” if you need more than 5 million viewers to stay afloat then you acknowledge the UFC on Fox is not staying a float. lol. they average about 2.8 million viewers a telecast. so you admit they are losing Fox money and will be ditched soon.”

    Fucking idiot. If you have an astronomical amount of overhead like Haymon does, you have to draw more money from advertisers. The UFC as YOU GUYS love to point out, does not pay low to mid level talent millions of dollars like boxing does. They do not have the overhead costs. FOX pays out only a few million per show. These ad money for this show is going to have to be massive because not only did they have to buy time, they also have to handle all of the promotion and pay the purses out. Haymon is going to have to pay the fighters a few million for low to mid level shows. His promotion costs are going to be sky high. What do you think the advertisers are going to say when the shows they are paying multi millions for(that is if he can generate them) are drawing only average at best numbers? Haymon knows this is a gamble, but he thinks it is going to be the next big thing. He is going to find out wrong.

  31. d on January 24th, 2015 9:25 PM

    Boxing couldn’t do those numbers in New Zealand with probably any of their HBO/Showtime tv cards and the UFC did it with two guys who aren’t even in the top 20 in their weight classes.

    Sampson….what a mangina.

  32. d on January 24th, 2015 9:27 PM

    How are boxing gates doing in Japan? Could they sell out a high school gym? Pride did over 90k people before. MMA is much bigger there. Let me know when boxing can do that in Japan.

  33. d on January 24th, 2015 9:28 PM

    Saldaqueer has autism and just says whatever comes to his mind first. He has zero filter because he is retarded.

  34. Pink Pig on January 24th, 2015 10:21 PM

    Ahahahaha!

    She mentioned Pride!

    Should I start bringing up Jack Dempsey?

    LOL! What a tool! LOL

  35. Jap Mike on January 24th, 2015 10:22 PM

    Boxing is huge in Japan. PRIDE is in the past and MMA is a fringe sport which occasionally will draw a good crowd if it’s a UFC event. Mainly because of the novelty of having the UFC in Japan. For a country 1/3 the size of the US boxing draws 5x the UFC viewership in America. Just this New Year’s there was four shows on network tv, the highest rated drew 11million and the lowest 7million viewers. If you don’t believe me check out the numbers yourself http://www.asianboxing.info/asian-news/end-of-year-boxing-a-huge-ratings-success-in-japan

  36. d on January 25th, 2015 12:31 PM

    Sampson is on his period. He thinks boxing is big in Japan and then when he realized the last big fight they had there was 25 years ago, he backtracked.

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