Bellator fights at Monster Energy event

October 15, 2014

Bellator announced that it will have four MMA fights at the 2014 Monster Energy Cup in Las Vegas this Saturday, October 18th.  The fights will take place at the entrance to Sam Boyd Stadium where the Supercross event will take place.

Via Bellator press release:

Bellator MMA and Monster Energy have taken the next step in their dynamic brand alliance as the 2014 Monster Energy Cup will play host to four MMA fights inside the Monster Energy Hexagon featuring a collection of Bellator fighters. The Monster Energy Cup will be hosted on Saturday, October 18th from Las Vegas’ Sam Boyd Stadium and feature top Supercross talent from around the world competing for a one million dollar prize.

“The Monster Energy Cup is a hallmark Monster event and having four Pro MMA bouts before the race is a game-changing addition — Bellator’s support will definitely elevate and amplify the overall event and fan experience this year.” said Monster Energy Director Of Action Sports Cody Dresser.

“This was a unique opportunity to align two hugely exciting brands in Bellator and Monster, and we are excited to be a part of it,” Bellator President Scott Coker said. “I know over 50,000 people will be in attendance for the Monster Energy Cup on October 18th and those fans are also going to be treated to some incredible action inside the cage before the racing begins. There is a huge crossover in terms of demographics so this made all the sense in the world to collaborate on this, and take the next step in our partnership with Monster Energy.”

Monster Energy Bellator

Payout Perspective:

This will be an interesting event for Bellator that should gain some crossover recognition from the crowd attending the Supercross event.  But, how many fans will this capture for the Bellator brand?  Although Coker is quoted as saying that 50K will be at the event, it’s not clear what impact it will have for the organization.  While the demos may be the same, having fights for the sake of fights might not work.

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