UFC 178 ticket demand marginal

September 26, 2014

MMA Payout has learned per online ticket search engine SeatGeek that the average price on the secondary market for for UFC 178  is $249 which is a considerable boost from UFC 177.  However, with UFC 178 still not a sellout as of the time of this writing; people could still purchase tickets at the box office or Ticketmaster.

The ticket demand may be misleading when bringing up the fact that headliner Demetrious Johnson’s last fight drew one of the lowest average ticket prices on the secondary market in 4 years. This time around, ticket prices on the secondary market are up 83%.  But put into perspective, UFC 178 is the second least expensive ticket for a UFC event at the MGM Grand.  Only UFC 173 (Dillashaw-Barao) averaged a lower ticket price.  Notably, 4 UFC events at the MGM Grand averaged over $500 per ticket.  Anderson Silva was the headliner in 3 of those events.  The other was GSP-Hendricks.

The get-in price for Saturday is $89.15 with the most expensive ticket on the primary market at $841.35.  Up to date ticket information can be found at SeetGeek’s web site.

UFC Fights at MGM Grand

Payout Perspective:

Although a very competitive card, UFC 178 is not a sellout as of the day before the event.  The increase in ticket prices from UFC 177 to UFC 178 should be directly attributed to the fact that Saturday’s event is in Vegas versus Sacramento.  The lower ticket averages and lagging demand on the secondary market appear to occur when the under 155 lb weight classes are headlining.  Again, Johnson is headlining a card where there seems to be more buzz for the two co-main events (Cerrone-Alvarez and Poirier-McGregor). We will see where the attendance and gate end up.

8 Responses to “UFC 178 ticket demand marginal”

  1. tops E on September 27th, 2014 2:40 AM

    Hahahahahaha…..buy one take 2…..

  2. john_frederickson on September 27th, 2014 10:32 AM

    UFC will never be as big as the NFL NBA based on simple economics…

    the NFL can put on more games/shows in one weekend than the UFC will put on the ENTIRE year.. NFL does 27 weeks of football per year and the games get strong ratings..

  3. d on September 27th, 2014 9:26 PM

    Great night of fights all around. Lot’s of tears from the homosexual trolls on this site.

  4. Saldathief on September 27th, 2014 11:00 PM

    Very good night of fights, Good to see Cruz back! The Irish kid looked good! Alverez was a disappointment. Lets see the number before D jerks his cock off looking at naked pictures of Joe Rogan bahahahahah

  5. tops E on September 28th, 2014 1:15 AM

    Good fight.bad pay…sad for fighters

  6. d on September 28th, 2014 7:42 AM

    Saldaqueef is presently jerking Bob Arum’s cock for his welfare check.

  7. Saldathief on September 29th, 2014 11:52 PM

    Lowest performing event financially in UFC history at MGM ouch

  8. d on September 30th, 2014 10:03 AM

    No it isn’t you idiot. You just manufacture shit in your mind and then spew out more nonsense. It isn’t even close to the lowest ufc at mgm. Go do some homework rather than making things up and then criticizing others who actually know the correct answers. Fucking moron.

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