MMA Junkie reports that Cung Le will be donating a large part of his sponsorship money to a Vietnamese orphanage. Le bought rice, toys, candy and gave money to an orphanage in his native Vietnam.
The 42 year old former Strikeforce champion faces Michael Bisping at UFC Fight Night 48 in Macau, China. Le put video/photos on his Instagram account commemorating his vist.
Payout Perspective:
The gesture by Le reflects the good that many UFC athletes do for charity and from a public relations perspective it’s good publicity leading to this Saturday’s event. Although no monetary figure was reported and it’s not clear how much Le would have made from his sponsors, one would hope it would be a generous donation rather than a modest gift to get publicity. One would think that if his sponsors knew ahead of time it would have matched and/or contributed to the donation by Le as a way to help out as well as piggy-back the press.
Payout Perspective:
The gesture by Le reflects the good that many UFC athletes do for charity and from a public relations perspective it’s good publicity leading to this Saturday’s event. Although no monetary figure was reported and it’s not clear how much Le would have made from his sponsors, one would hope it would be a generous donation rather than a modest gift to get publicity. One would think that if his sponsors knew ahead of time it would have matched and/or contributed to the donation by Le as a way to help out as well as piggy-back the press.
The gesture by Le reflects the good that many UFC athletes do for charity and from a public relations perspective it’s good publicity leading to this Saturday’s event. Although no monetary figure was reported and it’s not clear how much Le would have made from his sponsors, one would hope it would be a generous donation rather than a modest gift to get publicity. One would think that if his sponsors knew ahead of time it would have matched and/or contributed to the donation by Le as a way to help out as well as piggy-back the press.