UFC on Fox 12 Prelims on FOX: 1.3 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that the UFC on Fox 12 Prelims drew an average viewership of 1.3 million.  It was the first time that Fox had aired the prelims on its network.

The network exposure helped the prelims which preceded the main card.  The last fight before the main card had Jorge Masvidal defeating Daron Cruickshank by unanimous decision.

 UFC on Fox Prelims on FS1

UFC on Fox 9 – 613,000 (Dec. 2013)

UFC on Fox 10 – 713,000 (Jan. 2014)

UFC on Fox 11 – 521,000 (April 2014)

UFC on Fox Prelims on FOX

UFC on Fox 12 – 1.3 million viewers (July 2014)

Payout Perspective:

An MLB game was on FS1 at the time of the Prelims on Fox.  Certainly the UFC would prefer these fights occurring on the network rather than FS1 based on the viewership.  More than doubling your viewership (from April) for the prelims is great for the UFC but one would think it’s up to Fox if it wants to give up the time slot.  I’m not sure Fox would want to do this come December for UFC on Fox 13.

12 Responses to “UFC on Fox 12 Prelims on FOX: 1.3 million viewers”

  1. Logical on July 29th, 2014 1:00 PM

    Good numbers for the prelims, yet mediocre numbers for the main card. For people that don’t know much about MMA or specifically about the UFC, they probably watched the prelims thinking THAT was the ‘UFC event’ and were most likely burnt out by the time the main card rolled in.

  2. Pink Pig on July 29th, 2014 2:18 PM

    Horrible numbers for FOX.

    MASH reruns would quadruple that.

    Sad.

    🙂

  3. john_frederickson on July 29th, 2014 2:43 PM

    UPDATED: 2.5M viewers for UFC on FOX peaking at 3.4M for the Main Event !!

    Terrible numbers..

  4. john_frederickson on July 29th, 2014 2:49 PM

    Spin it anyway you want…
    “its a good number in the demographic”..
    “its a good rating for the time slot”
    “Fox is happy”

    The fact of the matter is: NO ONE IS WATCHING MMA!!!

  5. D on July 29th, 2014 3:49 PM

    Spin it anyway you want..

    -you are autistic
    -you are slow
    -you are mentally deficient

    The fact of the matter is you are a RETARD!!!!!!!!!!!!!!!!!

  6. TRUTHspitter on July 29th, 2014 8:09 PM

    and the ratings trend continues UFC – GREAT, bellator -TERRIBLE. damn this is getting boring to me. come on coke make this shit fun to analyze again

  7. AK on July 29th, 2014 9:10 PM

    Again, WHY/HOW did MLB get such giiiiant deals recently????? Their numbers have and continue to be horrendous. Even a growing sport like mma easily beats them (and I’m sure it would even when broadcast just as frequently). http://www.mmafighting.com/2014/7/29/5949403/lawler-brown-ufc-aveages-2-5-million-peaks-at-3-4-million-viewers

  8. Saldathief on July 29th, 2014 9:46 PM

    MLB has major sponsors, how many views a season does MLB have? How many views a year does UFC have? Its all about advertising dollars. Obviously advertisers feel MLB fans are a better market then UFC fans. Also MLB is regional, certain demographics and regions can be determined, MLB isnt going anywhere, MMA is new and more of a risk in their minds. MLB has big big stars that are paid millions by other sponsors that advertise, UFC barely has any big names and there sponsorship is not even comparable. If you look at MLB across the board per season its a nice view rate, also what else can guarantee steady views night after night. Plus championships and series can be big.

  9. Pink Pig on July 30th, 2014 7:50 AM

    One MLB team alone trounces the UFC’s output.

    One team alone plays in front of 40,000 plus people 81 times per year at home. They draw hundreds of thousands of viewers on their local RSNs with dozens of blue chip sponsors.

    Seriously… UFCaca fans don’t have a clue outside their dogshit covered sandbox.

  10. D on July 30th, 2014 8:55 AM

    Sampson/Topps is a sinking ship!! He’s desperate!!! HAHAHA!!!

  11. Pink Pig on July 30th, 2014 10:36 AM

    Sinking ship? Ahahaha. Froch-Groves 2 = more revenue than UFCaca has generated in all of Europe combined.

    Ahahahaha

  12. D on July 30th, 2014 11:27 PM

    Pink Pig, Sampson, Topps, Froch, Groves, SINKING SHIP!!! They are desperate!!! HAHAHAHA!!!!

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