UFC Fight Night 40: 655,000 viewers; Post-fight coverage does well
May 14, 2014
MMA Payout has learned from Nielsen sources that Saturday’s UFC Fight Night 40 received an average viewership of 655,000. In addition, UFC’s post-fight coverage Saturday night on Fox Sports Live had one of its highest rated shows on FS1.
The ratings reflect a 2% increase from the last live event on FS1, the UFC TUF Nations Finale on April 16th. The card that featured Tim Kennedy defeating Michael Bisping scored 641,000 viewers.
The event featuring Matt Brown and Erick Silva scored a household rating of 0.55 for males 18-49 with 320,000 viewers tuning in. The adult 18-49 demo had 435,000 viewers.
The Fox Sports Live post-fight coverage did well with an average of 352,000 viewers sticking around. The broadcast made it the 8th most-watched Fox Sports Live.
UFC Fight Night 40 featured the great main event and we will see if this will boost replays of the event. UFC FN 40 went up against the NBA Playoffs on Saturday night as well as the Mayweather-Maidana replay. The interesting number is the number of viewers tuning in after the event which may show the carry-over from the event and/or people hearing about Brown-Silva and wanting to hear more about it.