UFC Fight Night 40: 655,000 viewers; Post-fight coverage does well

May 14, 2014

MMA Payout has learned from Nielsen sources that Saturday’s UFC Fight Night 40 received an average viewership of 655,000.  In addition, UFC’s post-fight coverage Saturday night on Fox Sports Live had one of its highest rated shows on FS1.

The ratings reflect a 2% increase from the last live event on FS1, the UFC TUF Nations Finale on April 16th.  The card that featured Tim Kennedy defeating Michael Bisping scored 641,000 viewers.

The event featuring Matt Brown and Erick Silva scored a household rating of 0.55 for males 18-49 with 320,000 viewers tuning in.  The adult 18-49 demo had 435,000 viewers.

The Fox Sports Live post-fight coverage did well with an average of 352,000 viewers sticking around.  The broadcast made it the 8th most-watched Fox Sports Live.

Payout Perspective:

UFC Fight Night 40 featured the great main event and we will see if this will boost replays of the event.  UFC FN 40 went up against the NBA Playoffs on Saturday night as well as the Mayweather-Maidana replay.  The interesting number is the number of viewers tuning in after the event which may show the carry-over from the event and/or people hearing about Brown-Silva and wanting to hear more about it.

37 Responses to “UFC Fight Night 40: 655,000 viewers; Post-fight coverage does well”

  1. assassin on May 14th, 2014 3:48 PM

    2% increase of TUF is not good. It was a very enjoyable card, but not much of interest for the casuals. I think you are correct in that people who missed part may have seen sometning online and logged in for the FS1 Live.

  2. jov6388 on May 14th, 2014 3:50 PM

    also had chris arreola vs stiverne great fight.. it peaked over a million .. boxing is alive and well ..continues great ratings and good ppvs numbers consistent

  3. Paul Fontaine on May 14th, 2014 4:28 PM

    Anytime FS 1 has aired a show in any other time period than Saturday night (which this show aired in), they have had an average 40% smaller audience. So essentially the Tough Nations Finale was the equivalent of being 40% higher than this audience.

    Is there any word yet on the numbers for the prelims?

  4. Chang on May 14th, 2014 6:44 PM

    The two-hour, two-fight primetime telecast (8 p.m. to 10 p.m. ET) of the card from the Galen Center in Los Angeles generated a 0.7 final household rating and averaged 940,000 viewers.

    http://espn.go.com/blog/dan-rafael/post/_/id/9013/stiverne-arreola-delivers-solid-rating

  5. jov6388 on May 14th, 2014 6:53 PM

    steve kim reported it peaked over a million from his sources .. it was great but with no promotion no commercials against nhl and nba playoffs it did very well hopefully espn continues to outbid for good fights … boxing on hbo and shotime which is a paid program with less viewers than fox sports by millions …does better numbers on a consistent bases only time hbo or shotime is not over a million or around it is when hbo and shotime are facing each other so they split alot viewers .. it’s crazy to me when people think boxing is doing less when facts prove differ …

  6. D on May 15th, 2014 10:54 AM

    Chang, yeah and the Klitschko fight generated 468k viewers.

  7. Sampson The One and Only on May 15th, 2014 4:59 PM

    9 million viewers on RTL in Germany…

    How many people watch the UFC in Germany… Big Fat ZERO

  8. Sampson The One and Only on May 15th, 2014 5:00 PM

    http://www.sportsnews24.com/2863/klitschko-leapai-does-9-million-viewers-on-german-rtl-network/

    UFC is the fastest DYING circus there is. Boxing stays steady…

  9. D on May 15th, 2014 6:00 PM

    9 Million in a German market….Wow! How much revenue does that generate comparatively to an event in the US? It is a joke. The US/Canadian market dwarf those figures revenue wise.

    Boxing stays steady? Yeah, that is why over the last 20 years they’ve gone from controlling roughly 80% of the event ppv market share to now controlling maybe 20%. The UFC has a network deal paying them 100m per year. Boxing doesn’t. Boxing has been around for over 100 years and hasn’t accomplished what the UFC has revenue wise since their existence. Also, they haven’t held a major heavyweight ppv in years, their biggest heavyweight draw can’t even fight in the US because there is no money to be made. I mean, come on. This is a joke.

    Zuffa is a 3.5 billion dollar company and they are rapidly growing. Let me know what boxing has a promotion/distributor that can generate that type of revenue.

  10. D on May 15th, 2014 6:02 PM

    By the way, every time the boxing fanboys post on here, you just reaffirm everything that Dana White is saying about how fast of a growing sport it is. When boxing fans dedicate themselves incessantly like you do to going onto MMA BLOGS and trashing the sport, obviously it is extremely popular.

  11. Saldathief on May 15th, 2014 8:05 PM

    Wow another ignorant idiot posting on here, lets compare apples to oranges. A 3.5 billion dollars company in counterfit Mexican pesos maybe. actually unless you are a member of the Zuffa family no one has any really facts as to how much the UFC is worth. Its all rumored speculation. If boxing is doing so bad how the hell do they have the highest paid athlete on the planet? Funny how one boxer can make more than all the UFC fighters combined in one year, please go sell your BS somewhere else, anyone with half a brain isn’t buying your nonsense. MMA is a great sport and so is boxing why do people have to hate on boxing or MMA/ UFC I just call the facts as they are truly presented. This number for 40 is crap and everyone at fox and the UFC knows it.

  12. D on May 15th, 2014 9:50 PM

    Talk about ignorance. That one boxer is also a promoter. He co promotes his own events. Why don’t we include what the UFC makes for their end too while we are at it with their fighters and then see who is making more. The UFC has destroyed boxing in annual ppv revenue for the last 7 years. They have a major network deal paying them over 100m per year. Boxing does not have any network deal. If boxing was was doing so great as you claim, why is the UFC demolishing the major boxing promotions in annual revenue. Also, why do they have the highest paid athlete on the planet? Uh, well when your business model is that less than 1% of the fighters make 99% of the wealth, it isn’t hard to comprehend-that is for someone who is a reasonable person of course. Look at other sports-even the ufc, how many fighters in the ufc or how many players in other major sports make less than 5k for a major event like Mayweather’s prelim fighters do? Even practice squad NFL players make a decent wage and they aren’t even technically on an active roster. UFC fighters which you love to point out how horrible they get paid, can’t make less than 8k for a prelim fight. Let me know when that happens in boxing. Prelim fighters in boxing often can’t even pay rent for the month with their purse.

    Also, why would it be so difficult to believe a fight promotion/distributor that grosses close to 600 million per year and has very low overhead other than expansion (which is where the 500m debt came from) is worth 3.5b? And let’s say that is an exaggerated number, they are still much larger than all of the major boxing promotions are worth combined.

    Also, if the MMA was doing so poorly, why are you trolling over and over again on an mma website’s blog?

    Why do people have to hate on boxing or MMA? Uh, why don’t you ask yourself. All your posts are trashing the sport. I always read your nonsense. You don’t know what facts are.

    You are an idiot and the only one agreeing with you are your boxing fanboys.

  13. Jack on May 15th, 2014 11:17 PM

    @D

    “When boxing fans dedicate themselves incessantly like you do to going onto MMA BLOGS and trashing the sport, obviously it is extremely popular.”

    “Why do people have to hate on boxing or MMA? Uh, why don’t you ask yourself. All your posts are trashing the sport.”

    “Also, if the MMA was doing so poorly, why are you trolling over and over again on an mma website’s blog?”

    “It is pretty clear the one’s who look like the idiots are the ignorant boxing fans who troll mma websites.”

    This seems like a pot calling the kettle black situation.

    This might officially be considered an mma site but if you look through the archive you’ll also see articles on wrestling, kickboxing and yes even boxing. It’s unreasonable to not expect those fans to come here. And yes you might get a troll or two in the mix.

    If you don’t like fans of other sports coming here then maybe you should petition MMA payout to stop covering those other sports. I’m sure they’d appreciate the reduced traffic. Until then this site covers more then just MMA, so deal with it.

    Also, You’ve only been commenting for a short time(under this name anyway) and we already see a clear trend in your posts. You trash anything positive said about boxing.

    Lets see, on the pac v. Bradley 2 article someone literally just quoted and agreed with the article by Jason Cruz in which Cruz suggested that the ppv buy rate was disappointing by pacquiao standards but good by the standards of a big UFC card.

    What was your opening reply to this?

    “Sampson you are an idiot.”

    What then followed was comment after comment trashing boxing on an article about boxing.

    Then on this article someone posted a link to the good ratings for the arreola fight. The poster offered no commentary on this link to indicate he was trashing mma.

    Your response, “Chang, yeah and the Klitschko fight generated 468k viewers.”

    Clearly an attempt to downplay the good numbers and trash boxing by diverting to much lower numbers. And as before all that has followed from you is more trashing of the sport.

    So what’s my point in all this?

    My point is that YOU are as much a troll as anyone else here.

    Try this. Read your above quotes again with some maturity and a tiny amount of class and you’ll realize how you are owned by your own words.

    YOU are the pot calling the kettle black.

  14. D on May 16th, 2014 12:06 AM

    No, you are just extremely biased.

    I love it how you ask me to behave maturely, yet I don’t see you saying that to any of the boxing fanboys who over and over again, just trash mma as if this was some type of boxing hate on mma blog.

    The article about boxing was an article on an mma website. The boxing fanboys all over here trashing the sport, would be like me going on bad left hook when they release numbers and me stating how boxing is dying, a fad, all the ridiculously absurd things the boxing delusionals state.

    This isn’t the case of a pot calling the kettle black because again, I am on an mma website that only once in a while posts a boxing numbers article. For once, I would like to read an article where I didn’t have to read some twat at the bottom of the column saying how mma isn’t shit, doesn’t have a future, is a fad, etc.

    Seeing how you are so critical of my disparaging comments and you are so biased, why are you not critiquing Samson on every single mma article that he criticizes? Dare I say, YOU are the hypocrite?

  15. D on May 16th, 2014 12:16 AM

    “This might officially be considered an mma site but if you look through the archive you’ll also see articles on wrestling, kickboxing and yes even boxing. It’s unreasonable to not expect those fans to come here. And yes you might get a troll or two in the mix.”

    If you look through the archive you would realize though that the overwhelming majority of articles are dedicated to mma. Like 90%. And there are more than a troll or two, the majority of commenters are boxing trolls.

    “If you don’t like fans of other sports coming here then maybe you should petition MMA payout to stop covering those other sports. I’m sure they’d appreciate the reduced traffic. Until then this site covers more then just MMA, so deal with it.”

    It isn’t that I don’t like other sports fans coming here. I read boxing articles all the time on other websites, and I don’t go trashing the sport there. The only reason I was critical of it here was in response of all the fruitcake boxing fans spewing hate.

  16. Jack on May 16th, 2014 5:02 AM

    @D

    There’s no doubt some of these other guys are trolls. I’ve pointed out how this site has a big trolling community in the past.

    My point was to show how you are one as well. Hell bent on trashing a particular sport. Which is what you were attacking others for doing. That is what you call hypocrisy.

    “For once, I would like to read an article where I didn’t have to read some twat at the bottom of the column saying how mma isn’t shit, doesn’t have a future, is a fad, etc.”

    I get the sense from comments like this that you’ve been fuming with anger on this site for some time. I’m curious, why did you just now join in on the troll fest? Or where you writing as another name and just changed to D for your trolling purposes?

    “The only reason I was critical of it here was in response of all the fruitcake boxing fans spewing hate.”

    Chang was a fruitcake boxing fan spewing hate by posting some ratings numbers?

    You’ve gone off the deep end in this vengeance trolling campaign.

  17. Saldathief on May 16th, 2014 6:06 AM

    @ Dana the more you type the more stupid you sound, give us a break with the angry aderall nonsense all your so called facts or nothing more than inconsistent and over estimated hype and spins. All of which are unprovable, non verifiable and plain out incorrect. When you decide to see your DR and stop taking all that medication and steroids please take the time to think before you post half truths, we are not the idiots you think we are. I know it must be frustrating when the Zuffa’s are questioning where all the money is going with little return and when they ask why are we still doing this? But I’m sure they will have a job for you as a greeter in one of their casinos when the UFC goes belly up,

  18. D on May 16th, 2014 7:31 AM

    Saldaqueef,

    Thankyou for proving my point about boxing fanboys.

    By the way Jack, Chang posted that ratings numbers to show how well the boxing show did over Brown’s Fight Night.

    You keep calling me the troll, yet have said nothing to Samson who literally posts under every article.

    You are a total hypocrite.

  19. D on May 16th, 2014 8:12 AM

    By the way Jack, it seems like this is your thing when anyone criticizes anything about boxing in response of some troll trashing mma/ufc, you claim the one critical of boxing is the only troll:

    “Jack on April 18th, 2014 2:39 AM
    Brainsmasher confirming he’s just another troll.
    For long winded comment in praise of all things UFC or cheap badly thought out shots at all things not UFC, BS is your man.
    At the end of the day just another one adding to this sites trolling community.

    Sampson Simpson on April 18th, 2014 8:27 AM
    She is a moody troll.
    Pure UFC shill she admits to being :)

    BrainSmasher on April 18th, 2014 4:50 PM
    Jack, are you trolling this site by talking about people trolling the site?”

    Literally a smoking gun of hypcrisy.

  20. D on May 16th, 2014 8:17 AM

    One more point, in fairness to Chang, I do admit, he may have just been posting a comparable number due to the date’s proximity. Forgive me for my confusion because this place is littered with trolls as you’ve even acknowledged in the past.

  21. Sampson The One and Only on May 16th, 2014 8:27 AM

    She is angry. Yams help the menstruation period

  22. Sampson The One and Only on May 16th, 2014 9:08 AM

    http://m.espn.go.com/extra/boxing/story?storyId=9207679&src=desktop

    Yep… Boxing heavyweights making REAL dough.

    None of that minimum wage UFC purse crap.

  23. D on May 16th, 2014 9:22 AM

    Yeah, boxing heavyweights making real dough.

    You obviously ignored this:

    “Asked whether the purse was the biggest in Klitschko’s career, Boente laughed and said, “By far.” The total is also easily the biggest purse of Povetkin’s career.”

    Did you bother to realize why this happened? The event did not generate that amount of money. You do realize that, right? Some Russian billionaire overbid for the purse.

    Here is more of what the accurate market was to the bid:

    “K2 Promotions, Klitschko’s company, bid $7.13 million and Sauerland Event, which promotes Povetkin, bid $6,014,444 at the ceremony at WBA headquarters in Panama City. The minimum bid was $1 million.”

    Now in fairness, Klitschko makes more than the highest paid ufc Heavyweight. But many times his purse is a few million only. Cain probably makes around a million for his fights. Headlining super star boxers also get around 70-80% of the split from the promoters/distributors unlike in the ufc where the fighters are getting roughly 20-30%. His fights are not generating more revenue than ufc fights, he just receives a higher percentage dummy.

  24. Saldathief on May 16th, 2014 9:46 AM

    Boxing heavyweight division is complete garbage, I call it like I see it. That Areola fight was a joke! And they got paid far too much and it was shit!

  25. Sampson The One and Only on May 16th, 2014 11:02 AM

    How many people watch the UFC in Europe… Big Fat ZERO.

    Boxing is global and has big dollars everywhere. UFC is TINY

  26. Jack on May 16th, 2014 11:07 AM

    @D

    “you claim the one critical of boxing is the only troll:”

    When did I claim that when I’ve said this.

    “It’s unreasonable to not expect those fans to come here. And yes you might get a troll or two in the mix.”

    “My point is that YOU are as much a troll as anyone else here.”

    “There’s no doubt some of these other guys are trolls. I’ve pointed out how this site has a big trolling community in the past.”

    But more importantly you confirmed what I suspected, on a few levels. Thanks

  27. D on May 16th, 2014 11:15 AM

    Haha. I proved how you only go after people who RESPOND to anti-mma commenters with literally the same rhetoric. You are just mad I proved this. I’ll await to hear you criticize anyone else other than people defending mma.

    Again this is a mma website, not a boxing one yet is loaded with boxing trolls such as yourself. Thanks for proving my point.

  28. D on May 16th, 2014 11:16 AM

    Also, when I say literally the same rhetoric, I’m referring to your redundant criticisms.

  29. D on May 16th, 2014 11:17 AM

    Boxing has big dollars elsewhere Samson? Yeah, that is why all those European broadcasts are on ppv, right? Laughable. The big money is in ppv.

  30. Jack on May 16th, 2014 12:25 PM

    @D

    I’m still waiting for you to show where I made this claim.

    “you claim the one critical of boxing is the only troll”

    I think i’ll be waiting a good long while…

  31. D on May 16th, 2014 1:25 PM

    It is implied obviously. I gave you two examples of you doing identical things. There are boxing trolls all over this website’s message boards, yet you’ve responded to none of them saying what you said to me and that other example I gave you. There are obvious reasons for this, you are a biased hypocrite. I wasn’t the one trolling, I was responding to someone else who was. Go back and read the other article.

    I think I’ll be waiting awhile before you become honest for once.

  32. Sampson The One and Only on May 16th, 2014 1:54 PM

    She is so mad it makes me smile… :)

  33. Fightbusiness on May 16th, 2014 7:11 PM

    If the UFC only put one one show a month featuring their stars and one show a month featuring up and comers (similar to HBO Boxing after dark) they would be doing much better. Definately over 1 million views per show. There is just too much dam content. In their defense however this is what Fox wants though. Its pretty clear though the UFC wont become this huge sport Dana says it will in North America. For all those who say its still a young sport, Yes it is but when Boxing was young Jack Johnson/ Jack Dempsey Boxing was filling up stadiums. UFC fighters are warriors but the UFC had to followe Boxings blueprint to make it. Weight Divisions, pre/post press conferences, rounds, gloves. So I dont want to hear the whole ” we accomplished in a few years what Boxing did” argument. When you did it your way (no weight classes, time limits, few rules) few watched. I wish MMA (not the UFC) the best though.

  34. Jack on May 16th, 2014 9:47 PM

    @D

    So in other words you can’t show where I made that claim but you need to believe I implied it despite the my quotes that prove the exact opposite.

  35. D on May 16th, 2014 11:55 PM

    Fightbusiness, pretty much everything you say is beyond false. I don’t see how anyone can take you seriously after you lied that Showtime released ppv numbers publicly and you claimed Jones rarely does over 350k buys when all you had to do is look in the ppv section of this website and realize the opposite is the truth .

    By the way, the major mma promotions generate more revenue than the major boxing promotions in North America. Boxing is generating more money abroad, but certainly not in US/Canada.

  36. D on May 16th, 2014 11:59 PM

    Jack,

    I gave you two examples of you criticizing people who were arguing with anti-mma trolls. Me and the brainsmasher. So again, let me point this out- you have no problem clearly criticizing anyone who takes a shot at the boxing trolls on here, but the boxing trolls themselves, are fine with you. One example to give you? Uh, that is the point, there are no examples. You don’t criticize the boxing trolls because you are one. Go look at all the trolling that Samson or Saldaqueef do. Where are you criticizing them. Telling them to be more mature. Accusing them specifically of trolling? Crickets……………………..

  37. UFC Fight Night 40 ratings grab 655,000 viewers for 'Brown vs. Silva' on FOX Sports 1 — Pro All Stars on May 18th, 2014 10:06 PM

    […] vs. Silva” scored an average viewership of 655,000, according to the gang over at MMA Payout, with a 0.55 household rating for males 18-49. That’s up from the last live event on FOX […]

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