UFC on Fox 11 ratings adjusted up to 2.5 million viewers

April 22, 2014

MMA Payout has learned from a Fox source that the Live plus Same Day ratings for Saturday’s UFC on Fox 11 event raised the initial overnight of 1.99 million to 2.5 million viewers.  The peak of 3.3 million viewers occurred during the main event between Fabricio Werdum and Travis Browne.

The main event received a 2.0 rating with a 4 share and averaged 1.4 for Men 18-34 and a 2.0 with Men 18-49.  Per the Fox source, “[T]o put those demo ratings in better perspective, Saturday night’s Fox UFC Saturday Main Event would have placed within the Top Five Primetime programs of the week among the Broadcast Networks on Men 18-34 and within the Top 10 with Men 18-49.”

Saturday’s show drove Fox to win the male demos (Men 25-54 and Adults 18-49) in primetime among the networks and second to ESPN’s NBA coverage on cable.

In terms of the overall event it drew a 1.6 rating and a 3 share based on the adjusted ratings.  The Live plus Same Day includes the time slot overrun and the number of viewers who watched the event the same day but not live (i.e., via DVR).  The DVR +3 numbers will not be out until later this week.

Payout Perspective:

The significant bump was due to factoring in the overrun for the main event.  The numbers may not be pleasing overall but Fox likely is interested in how it is doing among its key demos (i.e., males and adults 18-49).  Dave Meltzer of MMA Fighting pointed out that Fox events outside of the NFL and college football season have not done as well as those within football season due to the promotional push during football.  While the numbers are still at the bottom of the curve for UFC on Fox shows, it’s unlikely that network executives are going to pull the plug.

5 Responses to “UFC on Fox 11 ratings adjusted up to 2.5 million viewers”

  1. Chang on April 23rd, 2014 1:39 AM

    Pac-Bradley replay 689. BHop win 760k; Porter fight, 897k; Quillin, 622k
    Sho card averaged 693 for the 3 fights.
    https://twitter.com/KevinI/status/458635937082118145

    Pac/Bradley 2 nothing official, Im hearing around 600-650,000…
    by Steve Kim
    https://twitter.com/stevemaxboxing/status/458642042633998336

  2. MMA and UFC live news | Wednesday Links: MMA GIF of the Year Candidate, Gerald Harris Calls It Quits, Controversial Movie Posters + More - on April 23rd, 2014 6:52 AM

    […] UFC on Fox 11 Ratings Adjusted up to 2.5 Million Viewers (MMAPayout) […]

  3. Sampson Simpson on April 23rd, 2014 7:42 AM

    Iole already reported 875k

  4. Chang on April 23rd, 2014 5:44 PM

    Couple folks who should know whisper that the Pacquiao/Bradley rematch did approx 625,000 buys. Waiting for Top Rank delivery of the numbah
    by Michael Woods
    https://twitter.com/Woodsy1069/status/457148287590494208

  5. pawals99@yahoo.com on April 24th, 2014 5:28 AM

    @Chang

    Yeah Pac vs Bradley 2 is already being reported at 825k

    I love how you guys get so sensitive about this stuff you feel the need to lay into boxing to make yourselves feel better. And LOL at comparing TV ratings on FOX to ratings on Showtime.

    How about this one? Adamek vs Cunningham pulled 4 million viewers on NBC in an early morning timeslot. Two unknown HW boxers fighting in a terrible timeslot pulled twice the viewers of the UFC’s most stacked free card during primetime.

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