Hopkins and Pac-Bradley II ratings from Saturday

April 23, 2014

Kevin Iole of Yahoo! Sports tweeted the ratings for the live event featuring Bernard Hopkins on Showtime and the HBO replay of Pacquiao-Bradley II. The controversial split decision of Hopkins-Shumenov narrowly beat the replay of Pacquiao-Bradley II.

Hopkins’ victory scored just 760,000 Showtime subscribers while the undercard fared better. Shawn Porter’s dominating KO victory over Paulie Malignaggi scored 897,000 viewers and Peter Quillin’s win over Lukas Konecny received 622,000 viewers.

The replay of the Pacquiao-Bradley fight from April 12th did 689,000 viewers on HBO.

Payout Perspective:

Perhaps the Showtime card was overlooked as Hopkins did much better last October with 1 million viewers while Paulie Malignaggi did 1.28 million viewers in his fight against Adrien Broner last June and both were on the same card.  I did not realize Paulie was on the same card as Hopkins until I tuned in.  The rematch between Pacquiao and Bradley was respectable considering everyone knew the result. These fights went up against the UFC on Fox 11 card in some sections of the country.

UFC on Fox 11 salaries: Werdum on top

April 23, 2014

MMA Junkie reports the salaries from this past Saturday’s UFC on Fox 11 from Orlando, Florida.  The disclosed payroll released by the Florida State Boxing Commission was $974,000.

Via MMA Junkie:

Fabricio Werdum: $175,000 (includes $50,000 win bonus)
def. Travis Browne: $50,000

Miesha Tate: $56,000 (includes $28,000 win bonus)
def. Liz Carmouche: $17,000

Donald Cerrone: $114,000 (includes $57,000 win bonus)
def. Edson Barboza: $29,000

Yoel Romero: $50,000 (includes $25,000 win bonus)
def. Brad Tavares: $19,000

Khabib Nurmagomedov: $64,000 (includes $32,000 win bonus)
def. Rafael dos Anjos: $21,000

Thiago Alves: $78,000 (includes $39,000 win bonus)
def. Seth Baczynski: $20,000

Jorge Masvidal: $78,000 (includes $39,000 win bonus)
def. Pat Healy: $25,000

Alex White: $16,000 (includes $8,000 win bonus)
def. Estevan Payan: $10,000

Caio Magalhaes: $24,000 (includes $12,000 win bonus)
def. Luke Zachrich: $8,000

Jordan Mein: $36,000 (includes $18,000 win bonus)
def. Hernani Perpetuo: $8,000

Dustin Ortiz: $20,000 (includes $10,000 win bonus)
def. Ray Borg : $8,000

Mirsad Bektic: $16,000 (includes $8,000 win bonus)
def. Chas Skelly: $8,000

Derrick Lewis: $16,000 (includes $8,000 win bonus)
def. Jack May: $8,000

Payout Perspective:

Werdum’s last official reported salary was in February 2012 at UFC 143 when he earned a win over Roy Nelson and was paid $100,000 with no win bonus.  Since then Werdum has received a $25,000 raise and a $50,000 win bonus.  His opponent, Travis Browne received a nice raise as well.  At UFC 168, he earned $28K/$28K for his win against Josh Barnett.  Browne received $50,000 to show and presumably may have received another $50,000 for the win.  No raise for Miesha Tate as she earned the same pay rate $28K/$28K for UFC 168.

UFC on Fox 11 ratings adjusted up to 2.5 million viewers

April 22, 2014

MMA Payout has learned from a Fox source that the Live plus Same Day ratings for Saturday’s UFC on Fox 11 event raised the initial overnight of 1.99 million to 2.5 million viewers.  The peak of 3.3 million viewers occurred during the main event between Fabricio Werdum and Travis Browne.

The main event received a 2.0 rating with a 4 share and averaged 1.4 for Men 18-34 and a 2.0 with Men 18-49.  Per the Fox source, “[T]o put those demo ratings in better perspective, Saturday night’s Fox UFC Saturday Main Event would have placed within the Top Five Primetime programs of the week among the Broadcast Networks on Men 18-34 and within the Top 10 with Men 18-49.”

Saturday’s show drove Fox to win the male demos (Men 25-54 and Adults 18-49) in primetime among the networks and second to ESPN’s NBA coverage on cable.

In terms of the overall event it drew a 1.6 rating and a 3 share based on the adjusted ratings.  The Live plus Same Day includes the time slot overrun and the number of viewers who watched the event the same day but not live (i.e., via DVR).  The DVR +3 numbers will not be out until later this week.

Payout Perspective:

The significant bump was due to factoring in the overrun for the main event.  The numbers may not be pleasing overall but Fox likely is interested in how it is doing among its key demos (i.e., males and adults 18-49).  Dave Meltzer of MMA Fighting pointed out that Fox events outside of the NFL and college football season have not done as well as those within football season due to the promotional push during football.  While the numbers are still at the bottom of the curve for UFC on Fox shows, it’s unlikely that network executives are going to pull the plug.

UFC on Fox 11 Prelims on FS1: 521,000 viewers

April 22, 2014

MMA Payout has learned from a Fox source that the UFC on Fox 11 Prelims received an average viewership of 521,000 viewers. In the male 18-49 category, the UFC Prelims received 244,000 viewers.

The three hour Prelims event went up against the first day of the NBA Playoffs, the NHL Playoffs and MLB games during this time period.

UFC on Fox Prelims on FS1

UFC on Fox 9 – 613,000 (Dec. 2013)

UFC on Fox 10 – 713,000 (Jan. 2014)

UFC on Fox 11 – 521,000 viewers (April 2014)

Payout Perspective:

The ratings are disappointing but were up against an afternoon full of other sports on Easter weekend.  Notably, the NBA first round games on ESPN lead the way on Saturday for cable ratings according to TV By Numbers.  The Prelims featured the return of Thiago Alves as he fought Seth Baczynski in the eventual Fight of the Night.  There was also Khabib Nurmagomedov who we will likely see in a main event (or co-main event) in the near future.

Bellator 117 overnight rating: 617,000

April 22, 2014

MMA Payout has learned from Nielsen sources that Friday’s Bellator MMA Live 117 received an overnight rating of 613,000 viewers.  The peak came around 10:57pm during the Lima-Hawn fight.

The main event for Friday was Douglas Lima’s destruction of Rick Hawn as Lima won the Bellator welterweight title. Lima’s stoppage of Hawn actually had the show off the air right around 11:00pm ET (8:00pm PT if you watched it live on the west coast) despite it having another 15 minutes or so left in the program.

Bellator 117 overnight ratings

Bellator 117 overnight ratings

The ratings are up slightly from last Friday and bring the 10th season average to 683,625 for overnights and the peak to 938,625.

Payout Perspective:

It was Good Friday last week but maybe not so much for Bellator programming. The ratings are up from last week but are still off the overnight ratings average. There was nothing of note that it went up against except perhaps NHL Playoff hockey. We will see if the DVR +3 ratings give it any sort of boost.

MMA sponsor offers $5K for Rousey KO

April 21, 2014

Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey.

You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be a part of the newly forming UFC women’s straw weight (115lb) division.  It appears the reason for the offer is based on Rousey’s statements about Cris “Cyborg” Justino and the lack of a reprimand for them.

Americana MMA would not be the first sponsor willing to motivate a fighter to beat Rousey.  Dynamic Fastener offered Miesha Tate a little more than its standard sponsor payout ($6,500) and a $10,000 bonus if Tate beat  Rousey at UFC 168.

Payout Perspective:

This is a nice bit of PR for Americana MMA.  Although it cannot afford the UFC sponsor fee, it is getting publicity (including this site here) by offering less than what a sponsor normally has to fork over to the UFC.  So, the question is whether the UFC will allow its (independently) contracted fighters to collect on a “bonus” from a sponsor not associated with the UFC.  Alexis Davis may have the first shot at this July 5th.

Initial reports for Pacquiao-Bradley II: 800K-825K PPV buys

April 20, 2014

Kevin Iole of Yahoo! Sports reports that the initial reports for Pacquiao-Bradley II received between 800,000 to 825,000 PPV buys.

Although the PPV numbers have not been finalized, the estimates are below the Pacquiao boon period between his coming out fight against Oscar de la Hoya in December 2008 and his third fight against Juan Manuel Marquez in November 2011.  In the seven fight span over the three years his PPVs averaged over 1 million PPV buys.  Last November’s return against Brandon Rios received a pedestrian 475,000 PPV buys.

Industry experts believed the rematch with Bradley would do 700,000 PPV buys while Bob Arum thought the fight would exceed 1 million PPV buys.  If the 800K-825K PPV buys holds up, it lands in the middle of the estimates.  Iole cites Pacquiao’s inability to put away an opponent in recent memory as reason for the less than terrific numbers.  He also cites a sub-par 24/7 HBO series which curiously did not focus much on Pacquiao.

Payout Perspective:

The 800-825K PPV buys is on Pacquiao.  You may recall last year’s Bradley-Marquez fight was considered a success having drawn 375,000 PPV buys.  One might conclude Bradley was not the major draw here even though he was the one that defeated Pacquiao in their first fight.

800-825K PPV buys still garners this fight somewhere in the neighborhood of $56M-$58M in PPV revenue alone.  But the fissures in the Pacquiao domination on the boxing world are starting to show.  The gate for this fight was lower than most Pacquiao fights and there was less sponsorship activation around the fight.  Noticably, Telecommunications Company Smart Communications, Sony (Playstation 4) and Tecate were the only major sponsors for the fight.  Pacquiao will continue to box, but we are beginning to see the down side of one of the greatest draws in boxing.

UFC on Fox 11 overnight rating: 1.99M viewers

April 20, 2014

Television By Numbers reports that the overnight ratings for UFC on Fox 11 received 1.99 million viewers for a 0.8 rating and 3 share for Saturday night.   It was the lowest rating for a UFC network show and was last in terms of average viewers in its time slot among network shows.

UFC on FOX Ratings:

UFC on FOX  1: 5.70M viewers (3.1 rating)

UFC on FOX  2: 4.70M viewers (2.6 rating)

UFC on FOX  3: 2.42M viewers (1.5 rating)

UFC on FOX  4: 2.44M viewers (1.4 rating)

UFC on FOX  5: 4.40M viewers (2.5 rating)

UFC on FOX  6: 4.22M viewers (2.4 rating)

UFC on FOX  7: 3.70M viewers (2.2 rating)

UFC on FOX  8: 2.38M viewers (1.5 rating)

UFC on FOX  9: 2.80M viewers (1.8 rating)

UFC on FOX 10: 3.22M viewers (1.9 rating)

UFC on FOX 11: 1.99M viewer (0.8 rating)

Average UFC on FOX Viewership: 3.45M viewers.

UFC on Fox Overnights

UFC on Fox Overnights

Payout Perspective:

The ratings are disappointing considering the card and the fact that the event was a sell out in Orlando.  Winning the time slot for network television was the annual Easter tradition of ABC showing of “The Ten Commandments.”  The movie scored 5.87 million viewers and 1.0 rating among adults 18-49 with a 4 share.  In terms of overall viewership, UFC on Fox 11 lost out to a rerun of Mike and Molly on CBS which received 2.20 million average viewers.

The numbers do not account for the overrun which was about 20 minutes but the first look at the ratings is definitely not what people expected.  It could be that the UFC is running too many shows together that viewers are either picking or choosing what to watch or just inundated with the amount of shows that they cannot keep track.  Yesterday’s network show was very entertaining yet was the lowest rated UFC show on Fox so far.  MMA Payout will keep you posted of adjusted ratings as they become available.

UFC on Fox 11 attendance, gate and bonuses

April 19, 2014

MMA Junkie reports the attendance, gate and bonuses for Saturday night’s UFC on Fox 11.

The attendance and gate as announced by Dana White at the post-fight press conference was 17,000 for a gate of $1.65 million (via MMA Junkie).  The event was a sellout as was anticipated pre-event.

In addition, the bonuses were handed out and were the standard $50,000.

Fight of the Night:  Thiago Alves-Seth Baczynski

Performance Bonuses: Donald Cerrone and Alex White

Cerrone used a jab to stun and floor Edson Barboza and immediately took his back for the rear-naked choke.

Payout Perspective:

The attendance and gate figures pleased the UFC since Florida has been a tough sell for the company in past events.  The UFC sounded bullish on a return similar to that of its back-to-back returns to Seattle as mentioned in an Orlando Sentinel article.  The UFC actually used Shaquille O’Neal’s house for a pre-fight press conference.

As for the bonuses, Cerrone’s seemed the most out of nowhere as Barboza looked sharp until the quick jab by Cerrone.  Notably, Cerrone sports the Budweiser logo as one of his sponsors.  He was sponsored by the company in the past, but this time around the company was more prominent with his walkout shirt and trunks.  Also of note, he was represented by Bell helmets.

Bob Bennett named Executive Director of NSAC

April 18, 2014

The Las Vegas Review Journal reports that the Nevada State Athletic Commission has named Bob Bennett as its Executive Director.  Bennett, a former Marine and FBI agent replaces Keith Kizer who stepped down earlier this year.

Bennett is a current boxing judge in Nevada and will take over one of the most high profile jobs in fight regulation with an annual salary of $94,000 a year.  Notwithstanding the pay, 350 applicants sought the position which will have a great deal of oversight into the MMA and Boxing events in the state.

Bennett served as a judge on the undercard of Pacquiao-Bradley II last week as he scored the Sean Monaghan-Joe McCreedy fight.

Payout Perspective: 

Bennett was chosen from three finalists and was the unanimous choice on Friday.  He has pledged to be a proactive Executive Director and we will see what he does to improve MMA judging and drug testing in the state.

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