Boxing-Bellator PPV compete on same night
March 14, 2014
It was announced today that Juan Manuel Marquez will face Mike Alvardo on HBO on Saturday, May 17th. This will be the same night as Bellator MMA’s inaugural PPV.
The fight between Marquez and Alvarado will take place at The Forum in Inglewood, California and it will be sure to draw a sell-out. The fight will be at the catchweight of 143 pounds. More intriguing was the announcement that the winner would face the winner of the Manny Pacquiao-Timothy Bradley fight on April 12th.
This spring is a big one for Top Rank/HBO as it has Pacquiao-Bradley II, Marquez-Alvarado and Cotto-Martinez. The fan interest for Marquez-Alvarado will also be peaked by the knowledge that one will face the winner of Pacquiao-Bradley. Certainly, the name brand appeal would go for Pacquiao-Marquez V although the rematch of Marquez-Bradley would be entertaining as well.
But what does this mean for Bellator’s PPV? With the Marquez-Alvarado fight on HBO, subscribers may be compelled to tune into the boxing match and skip the MMA PPV. Of course, we’ll get the hardcore Bellator fans purchasing the PPV but if you are a combat sports fan you may be tempted to skip paying for Bellator and tune into HBO. We will see in the coming weeks how each markets its show on May 17th.