Bellator MMA 111 DVR +3: 718,000 viewers
March 12, 2014
MMA Payout has learned that the DVR +3 rating for Bellator MMA 111 on Friday received an adjusted average viewership of 718,000 viewers. Also, its peak occurred during the main event at 10:48 pm when viewership grew to 964,000 viewers.
The DVR plus 3 rating accounts for those Nielsen homes that did not watch the event live but recorded it and watched it within 3 days of the event. This is one of the acceptable ways to measure programming by advertisers and networks.
Bellator MMA 110 – Overnight: 880K; DVR +3: 1 million
Bellator MMA 111 – Overnight: 653K; DVR +3: 718K
The DVR bump gives Bellator MMA 111 about a 10% bump in the ratings. The overall overnight rating is 766,500 and a DVR +3 average of 859,000. The peak ratings for this telecast was near 1 million viewers which is still something that Bellator is distinctly proud of. Bellator 110′s peak was 1.3 million viewers per Nielsen sources.
— Bjorn Rebney (@BjornRebney) March 12, 2014