Bellator 110: 880,000 viewers
March 3, 2014
MMA Payout has learned from Nielsen sources that Bellator 110 on Spike TV received an average viewership of 880, 000 viewers. The show’s peak hit 1.1 million viewers between 11:00-11:14pm ET during the Jackson-M’Pumbu fight.
The debut of Season 10, Bellator 110 was up +99% in adults 18-49, +81% in Men 18-49, and +54% in Men 18-34 as compared to Season 9.
The show featured Rampage Jackson as he KO’s Christian M’Pumbu. It also included King Mo Lawal defeating Mikhail Zayats.
We should note that there were actually three televised MMA events on Friday night including Bellator 110. A tape-delayed WSOF from Canada on NBC Sports Network and Titan FC’s inaugural show on CBS Sports Network also aired Friday night. Bellator’s 110 ratings are a great start to the tenth season. This may due in part to Rampage Jackson. Notably, Jackson’s fourth installment of #Rampage4Real airing on SpikeTV the night before received an average of 413,000 viewers which was up over 30% from its previous episodes as noted by The MMA Report. So the question is whether the ratings will drop next week without Rampage. Bellator has some momentum and we will see how it can capitalize on it.