UFC contemplates fighter uniforms

February 15, 2014

The UFC announced this week that it intends to have its fighters wear uniforms in the Octagon.  Although nothing is official, multiple sources are reporting that the UFC has spoken with a major athletic apparel company regarding fitting its fighters for uniform to wear in the Octagon.

The deal will dress the fighters including hats, walkout shirts and fight shorts.  The fighters will be allowed panels on their person where they may obtain other sponsors.

The uniforms appear to be the UFC response to addressing the disparity in fighter sponsorships – something Dana White indicated he wanted to fix.  Notably, Cole Miller had expressed discontent with sponsors.  Chris Carmozzi called for an end to lowball offers from potential sponsors on his blog.  Mac Danzig had gone so far as to decline sponsors for his fight on network television.

We will see if the uniforms will be similar to what we see on TUF  (with less emphasis on the athletic company logo) or will we see some other design.

(H/T:  Bloody Elbow via Bleacher Report)

Payout Perspective:

This will be an interesting story to follow as this deal will be lucrative from the UFC’s standpoint as it essentially brokers a sponsorship deal for it while seemingly solve sponsorship issues with some of the lower tier fighters.  It’s not clear how the deal does away with lowball offers from sponsors although the details have yet to be released.

A good question to ask is if there is limited space for sponsors on the new UFC uniform, how many companies would be willing to invest.  The new uniform may also minimize the need for fighter representation.  Rather than find deals for its fighters, managers and agents will have less of a role in this area and must show value to their client in other ways.

5 Responses to “UFC contemplates fighter uniforms”

  1. N2 on February 16th, 2014 8:18 AM

    This helps lower-tier and/or boring fighters, while hurting the top tier and exciting fighters.

    UFC’s problem now is you can visually tell who the no-name fighters are just at a glance — they are the ones with the no-name sponsors. This visually brands these fighters and sometimes whole fight cards as 2nd rate.

    UFC also wants to visually brand their fight cards so a casual viewer can tell at a glance that it’s UFC and not one of the other MMA promotions.

    They want you to see the uniform and immediately think – oh, these are the top guys.

  2. Sampson Simpson on February 16th, 2014 12:18 PM

    Lame

  3. michael on February 16th, 2014 2:23 PM

    I imagine then they would also get like a gala-uniform for the press conferences….maybe the champions get a sash as well?
    really, what a sh*tty idea overall… wouldn’t they want to showcase different fighters’ different styles/personalities?

  4. Saldathief on February 16th, 2014 10:32 PM

    totally pathetic!!

  5. Tops of on February 17th, 2014 12:47 AM

    Hahaha

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