Does GSP make $12M a year?
November 21, 2013
Forbes.com ran an article last week on Georges St. Pierre and how he makes $12 million per year. The article gives a rundown of all of GSPs revenue streams including salary, PPV and sponsorships.
According to Forbes, GSP made “roughly $9 million combined from his past two fights” and another $3 million from “endorsements, memorabilia and licensing.”
If we are to parse out his past two fights, which would be UFC 158 (against Nick Diaz) and UFC 154 (against Carlos Condit) he would have made $870,000 in reported salary and bonuses and an additional $8,130,000.
GSP’s payday for UFC 158 was $400,000 total. The buy rate was a reported 950,000 PPV buys.
GSP’s payday for UFC 154 was $200,000show/$200,000 win plus $70,000 for Fight of the Night for a total of $470,000. The buy rate was a reported 700,000 PPV buys.
If GSP received the rest of his pay via PPV revenue for the past two events, he received around $5 per PPV buy. While his $9 million in pay has been reported from sources close to GSP according to the article, extrapolating the numbers from the pay sources (i.e., salary, bonuses, PPV), it’s debatable whether his earnings were $9 million for the past 2 fights. He may have received another lump sum bonus, but once again, this seems like a hefty amount of money to give GSP.
The $3 million in sponsorships is believable as GSP has blue chip sponsors in Under Armour, Coca Cola, Google and MMA brands Affliction and Hayabusa.
Next year, GSP’s earnings will also include his part in a Captain America movie which will open in 2014.
As Dana White told and retold reporters on Saturday night, GSP is rich. GSPs salary/bonuses and PPV upside has to be the biggest in the company if he could make over $8 million in PPV earnings alone. But making $5 per PPV buy would seem very high for just one fighter. Whether or not GSP has made $9 million in his last two fights, it’s clear that he’s the highest paid fighter in the company. The TMZ rumors are bad for business for GSP’s personal brand but should not affect his UFC earnings. At this point, GSP does not need to fight so long as he’s invested his money wisely. But knowing that he’s a big draw, the UFC will try to keep him (despite his hefty salary) from taking too long of an absence.