Bellator PPV to air on Armed Forces Network
September 6, 2013
MMA Junkie reports that Bellator will air its pay per view on the Armed Forces Network. The network airs in over 175 countries and to over 1 million viewers in the armed services.
The logistics of how the PPV will be shown (live vs. taped delay) on the network have not been ironed out. The partnership with AFN runs through 2013 and events from Bellator’s Season 9 will also be shown on AFN.
This is a good move for Bellator as it gets its product in front of more eyes even if it may not affect its bottom line of PPV revenues. It allows the organization to align itself with the armed services and gains some good will from servicemembers who may eventually follow its organization. Here is where name recognition (Tito/Rampage) comes into play as Bellator tries to expand its audience.