Updated Fight Master ratings shows 810K viewer average

July 15, 2013

Updated DVR + 3 ratings received by MMA Payout reveal that last week’s Fight Master episode on Spike TV received an average of 810,000 viewers.

The additional information shows that it received a 0.73 rating among males 18-49 and a 0.9 rating for males 18-34.  These are increases from prior episodes.

The third episode for the Fight Master received an initial viewer average of 676,000 viewers.  With the DVR +3 ratings, it boosts the initial ratings up 134,000 viewers.

Payout Perspective:

DVR +3 covers the live viewership plus 3 days after the initial programming.  The DVR +3 ratings are important as these are the numbers that are dependent on ad sales.  Based on this updated information we see that Fight Master is picking up some positive momentum.

35 Responses to “Updated Fight Master ratings shows 810K viewer average”

  1. Sampson Simpson on July 15th, 2013 1:34 PM

    With Tito Ortiz, Rampage, and King MO as well as the names on Fight Master, Bellator is in motion to get real traction.

    If I was Viacom, I pay the dollars to get a really big name in the mix. Just one temporarily

  2. Tops of on July 15th, 2013 2:38 PM

    Yeah…Dana is sure is worried they’re up against Viacom with serious money to spend…..

  3. BrainSmasher on July 15th, 2013 2:59 PM

    Is all the UFC ratings we see include the +3 or is this just a way to boost Bellator and mislead people? We get UFC ratings when they come out. Rarely do they get updated days later. It makes it hard to decipher the numbers is everyone is using different numbers and standards. IF we only use same day numbers for everyone else. We should judge Bellator by the same standard. Just like Strikeforce and Showtime using peak numbers. IT makes it impossible to compare them to anyone else and put the numbers in perspective.

  4. Chris on July 15th, 2013 4:47 PM

    Tops and Sampson will say anything to make it seem like the UFC is in trouble and they need to watch out.

    Viacom with money to spend? LOL, yeah Viacom is willing to spend all this money yet they didnt keep the number 1 org, the king of mma orgs the UFC, but they are gonna spend boatloads of money on Bellator to compete with the UFC?

    At first I thought you two were just trolls but the more dumb shit you guys say the more I think you two really are retarded.

    And to BS the numbers are legit and advertisers use them, its not a way to mislead anyone but you do notice you see that when the numbers are lower cause it helps make their numbers look better.

    I dont recall the UFC doing that, atleast they dont normally. Did they even do that when they had the worst rated TUF season 16? Cause surely people DVR TUF but you never see those numbers. Maybe the UFC just doesnt care, the ratings come out for first run of a show and thats it, if its good, great, if not, oh well.

    But DVR numbers are important for advertising.

  5. Tops of on July 15th, 2013 4:57 PM

    Hey Chris your back….angry again lol…UFC the king of MMA orgs…nice line…

  6. Sampson Simpson on July 15th, 2013 4:59 PM

    HAHAHAHAHA! menstruating chris. Thats her new name

  7. Tops of on July 15th, 2013 5:07 PM

    “They’re never going to be as good as us,” UFC President Dana White told MMAjunkie.com (www.mmajunkie.com). “This is what we do 24 hours a day, seven days a week. Christmas. Easter. Let Christmas time come. Viacom shuts down from Dec. 3 to after the new year and then all the big holidays in between. Christmas? I’m on the f—ing phone on Christmas. Easter? I’m on the phone. Thanksgiving? I’m on the phone. Bad s–t happens in our business every day, and if something real bad happens, I’m on a f—ing plane on Christmas Day flying to fix it. That’s the difference between us and everybody else.

    “Nobody’s ever going to outwork us or outhustle us. That’s just never going to happen. It’s impossible.”

    Dana white convincing everybody(so he can convince himself) that bellator is not going to be competitive…..but why justify(on several interviews and in great detail)if there is no competition……is like your a world champ worried about a fighter with 1 fight….unless you feel threatened……you won’t see mayweather talking about a 4 rounder…

  8. BrainSmasher on July 15th, 2013 11:34 PM

    Chris, I know they are important and advertisers do pay based on those numbers. BUt like you said I see them more as a PR number more than anything. Lets face it. We all look at the numbers to see 3 things. 1. See how the programs did compared to everything else (Popularity). 2. See how the numbers compare to previous events (Momentum) 3. See how they compare to other MMA promotions (Competition). These +3 numbers do not address any of those. The reason why is almost no one else is using those numbers. The UFC isn’t using those numbers. Bellator hasn’t consistently used those numbers. That Is why I said they were misleading. They serve no purpose to the public because we have no point of comparison. It only tricks people into think Bellator did better then they really did. The average person sees “ratings” or “Viewers” and a “number”. They don’t see the fine print and they wrongly compare to other numbers.

    I don’t know if Jason just happen to come across these and the UFC +3 numbers are hard to get, and that’s why he doesn’t report them. But it should be mentioned, imo, that the comparable numbers are unavailable. It would prevent confusing. Of course it would be better if he could also get +3 UFC numbers.

  9. Tops of on July 16th, 2013 1:24 AM

    Yes Chris b.s. Is right…the numbers were misleading…they serve no purpose to the public because we have no point of comparison…like when Dana said the fight of Anderson would do 800k….we have no point of comparison because UFC as a company would not release the official numbers..only projections..so what’s the point

    Same with UFC media gossip guy Dave meltzer always releasing unofficial ppv buys no point of comparison without the official number….the fastest growing sport,going to be bigger than soccer,nfl have no point of comparison it only tricks the viewers into thinking UFC did better then they really did….

    So listen to b.s. Chris hahaha

  10. Diego on July 16th, 2013 4:13 AM

    Tops,

    BS is right. When we talk about ratings we don’t normally mention the +3, we just refer to “live” viewership. It’s hard to discern trends if we use different standards for each comparison.

    Your example of Dave Meltzer is wrong because we always use Dave’s numbers to measure PPVs. They may not be 100% accurate, but we can assume that the inaccuracies are at least consistent so it is still possible to discern a trend. If we used Dave’s estimates for one PPV, Dana’s estimate for another and Ed Soares’ for a third, and furthermore, if for one we talked about PPVs on the night and for another we talked about PPVs over three days, then I would have an issue comparing the three and drawing any conclusions as to a trend.

    I’m glad Fight Master is growing its viewership, but I wonder how these +3 ratings compare to previous Bellator +3 ratings and to TUF +3 ratings.

  11. Tops of on July 16th, 2013 5:29 AM

    For meltzer If its not official..it’s estimates and projections…the biggest difference is since its not official nobody would take responsibility of the numbers released..it can be denied anytime…nobody’s liable…..we cannot say that it is consistent but near the actual figure…who’s going to certify it?Where would we compare his numbers?
    That’s why they always say its unofficial so that they won’t be accountable

    Listed companies they haf to give the real official number because they have to answer to they’re stockholders,corporate sponsors etc….

  12. Diego on July 16th, 2013 6:14 AM

    Estimates and projections are OK if that’s all you have, as long as they come from the same source and you can be reasonably sure that they are put together using the same process each time. That way if they overestimate/underestimate, at least they overestimate/underestimate consistently.

    Obviously having actual figures is better, but we have never had that in either boxing or MMA.

  13. Anti-Sampson on July 16th, 2013 7:56 AM

    Sampson do everybody a favor and jump off a cliff or dive into Rebney’s butthole 🙂

  14. Sampson Simpson on July 16th, 2013 8:21 AM

    Off by more than 200,000 buys. Off by more than 30%?

    What good is a guess if he is gonna be off by that much?

    http://www.bloodyelbow.com/2012/8/16/3247219/ufc-141-brock-lesnar-vs-alistair-overeem-pay-per-view-estimates-revised

  15. Diego on July 16th, 2013 10:11 AM

    It was Dave doing both the original estimate and the re-stated numbers. Shit happens, sometimes you get the numbers wrong. At least he’s willing to go back and take another look. His estimates are still the best we have and definitely worth taking a look at – again especially for comparisons and trends where you expect the errors in each number to be similar (either overstated or understated).

  16. BrainSmasher on July 16th, 2013 12:46 PM

    Dave adjusting the numbers is a good sign. It shows he is willing to admit his mistakes and that he is getting real reliable numbers. Reliable enough to make him go public with his mistake.

  17. Tops of on July 16th, 2013 2:46 PM

    HBO is a PUBLIC COMPANY (traded in the NY Stock exchange) and is regulated by the SEC under the Sec Act 1933 and Sex Exchange Act 1934. These acts are well known in the financial world.

    It means that every YEAR Time Warner (HBO’s parent company) has file a 10-k (a report of company’s financial statements AUDITED BY INDEPENDENT CPA) and ever QUARTER they must file quarterly statements called 10-Q. SIMILAR reports must be given to SHAREHOLDERS. Needless to say MARK TAFFET (considered an INSIDER) cannot release phony numbers because it could result in an inflated STOCK PRICE. They can be civil and criminally liable for misrepresentation or fraud (includes up to 20 years in prison, fined up to 5 millions dollars, i.e See Martha Stewart)

    So boxing has official numbers and UFC dosent….hbo is answerable to a lot of people….

    Giving unofficial statement is like dealing in a business with a counterpart from another company and submitting a proposal,contract,etc….and not signing it…an in signed document….nobody’s accountable for it….

  18. Tops of on July 16th, 2013 2:47 PM

    Unsigned I mean

  19. Jose Mendoza on July 16th, 2013 2:48 PM

    BrainSmasher and to everyone,

    I hate to break it to you guys, but the UFC and every other show doesn’t report LIVE numbers either. The typical number that everyone gets is Live + same day DVR. No one, and I mean no one, reports exclusively live. So Live + 3 is just an extra 48 hours of DVR viewers.

    There is usually only a small increase between the two, so either is accepted though obviously most are shifting to Live + 3 for ad sales, etc because the numbers sounds/looks much better.

  20. Tops of on July 16th, 2013 2:55 PM

    You can only say for example that meltzer is consistent in over estimate or under estimate if you can compare it with official numbers……if you can’t your just trusting one guy who is not even involved with any of the parties(UFC,cble companies)…doing the business

  21. Random Dude on July 16th, 2013 6:03 PM

    Meltzer is a scammer and it says a lot about MMA news media that he is viewed as a creditable source for anything. At best he is a shill and that is being generous. Really he is just a guy who managed to find a way to make a living as a “journalist” without any skill or knowledge. For that he deserves accolades.

  22. BrainSmasher on July 16th, 2013 7:10 PM

    Jose,

    By Live, I meant Same Day. I think Diego meant that also. IF Bellator is getting 100K people DVR their event 2 days later. I think it is safe to say the UFC gets at least that many. I know all companies are paid based on +3. BUt that has been the case for a while and yet Same Day is still the most widely reported and used number to the public. I am thankful for Jason bringing that info. Even +3 numbers is interesting and I like to see that. My point is when a site is using Same Day numbers as often as this site does. Actually it is almost exclusively using Same Day. When that changes. It would be a good idea to clarify to everyone that these are different. Or report UFC and other events +3 also if at all possible.

    Many networks spin numbers to trick the public. It isn’t good if the media, by accident, uses numbers to trick people to think something is more successful than it really was.

  23. Tops of on July 16th, 2013 8:03 PM

    Agree with random dude….I think meltzer is a media for hire spin machine….and all he has to do is label it unofficial and estimate and he’s off the hook on any legal repercussion that may arise from it….

  24. duck on July 17th, 2013 4:51 AM

    Meltzer has been covering MMA/NHB since before UFC 1, how come he knew WCW & WWF (before they went public) PPV buy rates? His numbers were right for the Randy Couture PPVs that the UFC made public, when he tried to leave as champion.

    He has been getting PPV numbers since it began in the 80’s.

  25. Tops of on July 17th, 2013 12:58 PM

    Meltzer said his workweek often exceeds 110 hours, but his home office in San Jose, Calif., allows him to spend pockets of time with his wife and two children. He has no employees, and he prints his newsletter — in single-spaced 7-point type — at a local copy shop. He declined to specify either the number of subscribers or how much he makes, but he agreed with an assessment of his income as being in six figures…..

    Funny does not declare number of subscribers —-just like UFC ppv

    After earning a journalism degree from San Jose State, Meltzer pursued a career as a sportswriter. He held a few newspaper jobs while The Observer, then a monthly, remained a “very time-consuming hobby

    Held a FEW newspaper jobs hmm…article of the resource person of MMA meltzer…
    The one trusted for ppv buys of the whole MMA landscape…nice office lol

    .http://www.nytimes.com/2013/05/15/sports/wrestling-reporter-dave-meltzer-tries-to-keep-it-real.html?pagewanted=all&_r=0

  26. BrainSmasher on July 17th, 2013 2:35 PM

    He has the right to keep his financial information private from scumbags like you. You don’t know how much money I make or customers my company has. You will never know and all the crying in the world isn’t going to change that. As for his News letter. If you think it doesn’t have a large circulation after all those years with all those Wrestling fans and now MMA fans. Then you are a bigger fool than I took you for. IF it was very profitable he would have stopped doing it decades ago. IT requires more than running off copies. HE has a lot of inside info besides PPVs which take a lot of time to talk to a lot of people.

  27. BrainSmasher on July 17th, 2013 2:36 PM

    Also Duck is right. Everytime Info has come out on PPV numbers. It always confirms the numbers everyone suspected. Numbers they got from Dave.

  28. Tops of on July 17th, 2013 3:18 PM

    Everytime info has come out on ppv numbers? They don’t release official numbers….you can’t verify Dave’s numbers……
    On wrestling fans and circulation oh I know your The expert on that lol….

    The whole basis of MMA ppv buys(universe) and resources comes from one guy with no employees working at home with kiddie masks hanging in the walls….who is the editor,publisher(means a local copy shop lol),writer all in one…and UFC fanboys beleive him hook line and sinker hahaha…
    No wonder he always says unofficial and estimates…..

  29. Tops of on July 17th, 2013 3:21 PM

    B.s. I know what your thinking….it’s WWF all over again…the trauma of a 12 year old kid hahaha….

  30. BrainSmasher on July 17th, 2013 7:04 PM

    So yeah I guess he could never have learned anything or made any connections working for Yahoo. To think he has always sit at home once again proves you are a fool. There is a reason why everyone in MMA and pro wrestling rely on him and why only a fool like you questions him. Yep I guess everyone else is stupid and only you with your agenda is right.

  31. Tops of on July 17th, 2013 9:01 PM

    Hard to face facts huh? A supposed big industry..fastest growing….etc…..relaying all they’re info regarding a big aspect of financials (ppv)of the whole sport on one guy….and in an unofficial capacity…..Hahaha

  32. Diego on July 18th, 2013 9:56 AM

    Jose,

    Good point. I did mean “same day” rather than “live”.

  33. BrainSmasher on July 18th, 2013 3:01 PM

    Tops

    So you don’t believe the UFC is growing and growing fast and you don’t believe the PPV numbers and the UFC popularity is all a scam. Do you know why the UFC has got the Tv deals and the media coverage over the years? Because they have real information to back up the UFC popularity. They also know when fans are interested in an event. Which is why ESPN has always jumped on the big events and why there is tons of talk after the events. Because the numbers you don’t accept are real and the popularity of the UFC is real. The popularity of the UFC is why every tv network and scumbag with money is trying to create a promotion or broadcast a promotion to recreate the UFC success.

    Yep all the fans and all the corporate sponsors and all the TV Networks have been doped. Everyone but you. You are a very wise clown!

  34. BrainSmasher on July 18th, 2013 3:14 PM

    BTW, When Zuffa took over the UFC. The most anyone was beign paid for a single fight was less than 100K. Now there are guys making over 2 million per fight. Do you not believe the reported salaries either? LOL

  35. Tops of on July 19th, 2013 1:18 PM

    Hahaha…”.there are tons of talk after events.because the numbers you don’t accept are real”—- unofficial numbers done by a wrestling “reporter” how credible lol

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