MMA Fighting reports that the UFC will hold promotional tours in 5 countries to promote its fall lineup of PPVs. The 11 city tour will occur the week of July 29th and will feature GSP, Jon Jones, Ronda Rousey and Cain Velasquez.
The UFC announced the tour which will hit the Bay Area, Vegas, LA, New York, Montreal, Houston, Stockholm, Dallas, London, Chicago and Rio de Janeiro. Most of the press events will be open to the public.
Jon Jones-Alexander Gustafsson, GSP-Johny Hendricks, Ronda Rousey-Miesha Tate and Cain-JDS will be the fights promoted during the tours.
Payout Perspective:
Taking a page from boxing, the UFC will drum up media coverage with these press tours. The press tour is an interesting concept in this day and age but it still yields the necessary buzz to promote events. But, there is a big cost for these events (e.g., travel and accommodations). One need only look to the Canelo Alvarez-Floyd Mayweather, Jr. press tour which Golden Boy/Showtime has spent $1 million in putting on. With its recent announcement of the Danny Garcia-Lucas Matthysse under card fight, the two will go on a mini 3 city press tour. We will see how much coverage the tours will receive and if this strategy will equate to bigger gates and PPV buys.
I wouldn’t exactly call it a page out of boxing. Press tours are used by many others. From Bands, Singers, movies, books, etc. Also I believe the UFC has done them a few times before. Although not this many fighters or cities were involved. Finally the UFC was able to put together a string of very big fights(no thanks to the injury bug) and be in a position to promote it this way. I don’t think they were copying anyone. But that’s just my opinion.
Hahaha….thou shalt not say UFC is copying boxing…..
I know you are busy at McDonalds, Tops. But maybe you can find some time to e roll in Night School. I know, being a boxing fan, little is expected of you. But if you are going to frequent MMA sites. You will need a higher IQ to be able to communicate and exchange ideas. I know everything that is said seems to be crazy and far fetched. But it is just over your head. If you work hard it will all start to make sense and you will finally be enlightened.
It is a page out of what Floyd/Canelo are doing, its not new but it is in response to what they are doing cause its a good idea just like boxing has copied things the UFC does cause its a good idea.
UFC Primetimes announced for UFC 166 Velasquez-Dos Santos 3, 167 St Pierre-Hendricks & 168 Wiedman-Silva, so they will be pushed harder than normal PPVs.
Obviously with Fox Sports 1 there will be more room for Primetimes that FX didn’t have.
This is a page out of what boxing recently did.
It’s quite clear that Dana is trying his best to ride coat tails and is jealous of the notoriety boxing is receiving recently. He can’t understand how a sport that’s supposed to be dead according to him years ago is not only alive but garners more attention than his glorified wrassling cage grapplin acts.
He’s pulled all his hair out.
It’s quite clear that Sampson Simpson is trying his best to ride Boxing’s coat tails and is jealous of the notoriety the UFC is receiving recently. He can’t understand how a promotion that was supposed to be so inferior to Pride according to him years ago is not only alive but garners more attention than his glorified Japanese ring fighting ever was.
He’s pulled all his hair out.
I have plenty of hair.
duck its best to just ignore the two trolls on this site. Stick to the topics.
Cage matches are a subset of pro wrestling. Watch sonnen clutching the cage and screaming in agony as babalu heelhooks him as an example. Pride was more of a sport than the ufc ever will be.
Menstruating chris is always moody
Dana hype machine going to overdrive….calls it world tour…..it’s more America’s (continent) and 2 European cities…no asia , no Africa,…..but it’s a world tour lol ……global domination….
Higher I.q. = brainsmasher name……good logic lol
Chris gives motherly advise……
Fights in Pride were way better than the UFC….UFC is all about the brandname
A sport has to have rules. Pride didn’t have any rules. The ones they did were always changing or ignored. Weight classes weren’t followed. Fights were fixed. Half the guys were not even training. The only thing I liked about Pride was ti was different. But ti started to get old fast. As someone who watched Pride Live since their first PPV and have seen every event. I can honestly say. The only people who are infatuated with Pride. Are those who always favored Pro Wrestling. That is essentially what Pride was. It was promoted, marketed and treated as such. From the over the top production to the side show fights. It was all to be a twist of Pro Wrestling that was hugely popular there. In fact. Their first events were headlined by pro wrestlers and all their biggest events were due to those same pro wrestlers. It was their foundation and they always catered to that crowd. The other reason to be infatuated with Pride. TUF noobs who thought nut riding Pride would make them look like hardcore fans. I guess there is a 3rd reason. Asian fettish. Same people who think Bruce Lee was a fighter and argue how tough he is but have no record or proof he could fight or had ever been in one. These people also jerk off to anime. No one else, specially real fight fans preferred Prides way of doing anything. Just a guilty pleasure.
Hahahahaha…brainsmasher s trying to get out of his 12 year old coming to terms that wrestling was fake….nice try..but ur the bonifide wrestling guy…together with meltzer..don’t change your story….
Man this site has the worst posters of any mma site, its incredibly bad.
I lol’D at bs and his anime post hahaha….oh man. Why hate on freakshows? Every dan henderson or couture fight is a freakshow. Instead of huge people vs small people ufc has old people vs young people.
Oh yeah and takada whipped mark coleman. that heelhook was uber slick .