UFC on Fuel TV 10: 313,000 viewers

June 12, 2013

MMA Fighting reports that Saturday’s UFC on Fuel TV 10 ratings scored a 313,000 viewer average.  The show scored the second highest rating for a UFC on Fuel TV event.

The show was highlighted by eight submissions on the card including the main event featuring Fabricio Werdum submitting Antonio Rodrigio Noguiera.  The numbers are good considering it competed with the NHL on NBC and MLB on Fox during the same timeframe.

Via Fox Sports Media Group Press Release:

Prime time, which consisted of the one-hour live Prefight Show and the three-hour main card, averaged 250,000 total viewers and a 0.51 HH rating, up +468% and +538% respectively vs. the June 2012 Saturday average.

UFC® ON FUEL TV 10 aired from 8:00 PM ET – 11:19 PM ET and averaged 313,000 viewers, ranking second all-time for a live fight event behind UFC® ON FUEL TV 8: SILVA VS. STANN on March 2, 2013 (485,000 viewers). The audience peaked from 9:45 PM ET to 10:00 PM ET with 399,000 viewers.

Moreover, UFC® ON FUEL TV 10 was the second most-watched and second highest-rated show ever in M18-49, with 183,000 viewers and a 0.88 rating.

On Saturday, June 8, FUEL TV averaged 87,000 viewers, making it the second-most watched day in network history behind the record set on March 2, 2013 (131,000 viewers). It was up +129% vs. the June 2012 Saturday average.

Payout Perspective:

A good showing considering the lack of American fighters on this card and the fact that there were sports alternatives out there.  Notably, the NHL playoffs ratings are booming this year.  The ratings in the key demos are positive signs as well.

12 Responses to “UFC on Fuel TV 10: 313,000 viewers”

  1. Diego on June 12th, 2013 9:21 AM

    I get that it’s a huge rating compared to other Fuel TV shows, but that viewer number sucks regardless of the rating. Get off of Fuel already. Nobody watches that damn channel. Improving key demos by 500% over the Saturday average (when they show what again?) is meaningless. How low are we setting the bar in order to claim victory?

    This proves that the UFC is much more popular than whatever regularly gets shown on Fuel TV, but Fuel TV as a channel still sucks. I feel like we knew that already.

    I can’t wait for Fox Sports 1. I’m curious to see what that channel can do.

  2. Diego on June 12th, 2013 9:22 AM

    Not bitching at you Jason, it’s just frustrating to read these press releases which feel like a big banner on an aircraft carrier that says “Mission Accomplished”.

  3. Machiel Van on June 12th, 2013 12:37 PM

    FUEL will be gone soon enough Diego. Like you, I say good riddance. It hampered the UFC more than it helped FOX.

  4. BrainSmasher on June 12th, 2013 1:46 PM

    I think it is great. I actually have Fuel TV and if I didn’t I would do what ever it took to get it. BUt people have to realize that these are events that would not have been broadcast to us any way. This was a event to reach the Brazil fans. Im sure it did great on Brazil TV. At least they found a way so we can see the event. This is something you guys are going to have to get used to. With the UFC expanding into other countries and throwing around the idea of region events and league type systems. There is going to be a lot of events we will not even have access to eventually. If they can get us access. It wont be on a huge network. If it comes down to seeing those events on Fuel or having to watching it online. I will take Fuel every day of the week and twice on Sunday.

  5. Sampson Simpson on June 12th, 2013 6:47 PM

    It is a pretty pathetic viewership number when compared to the major spotts. Its a tiny niche just like boxing in the US.

  6. Chris on June 12th, 2013 7:01 PM

    Bu bu bu but UFC on FS1 is only gonna do 500k viewers according to Simple Sampson.

    So a weak card on a network nobody has or cares about does 310k but a stacked card on FS1 in 90 million homes with tons of promotion behind in when the network debuts is only gonna do 190k more viewers according to Sampson.

    As for these numbers they are good for the network and the network nobody has it. UFC getting off Fuel and FX and putting all that programming on one network is gonna be awesome.

    I cant wait for FS1, they are also gonna have Golden Boy boxing on Mondays I believe, UFC Weds, TUf, countdowns, primetimes, UFC tonight, Ultimate Insider, prelims all in one place. Great news.

    Then hopefully Comcast adds Fuel/FS2 when it launches cause I figure FS1 prelims will air on FS2 when it launches.

  7. BrainSmasher on June 12th, 2013 10:08 PM

    LOL at Simpleton. There are many games from Baseball and Hockey that get very low ratings on TV. Many Baseball games are only seen locally. So like always you are once again wrong. I can also go a step further and and compare this level of a UFC event to NFL preseason. Many games of which isn’t even broadcast at all. When they are they do not do great ratings. especially when they are on one of the Fox Sports regional networks. Same can be said for many basketball markets.

  8. Sampson Simpson on June 13th, 2013 11:27 AM

    Sad viewership for the “fastest growing erectile manipulation wrestling marketed as real fighting sport” in the world!!!

    Brainsmasher… your name is “BRAINSMASHER”. That is the best representative to stand up for the UFC. Simply the best.

    Think about it, Brainsmasher. A guy named Brainsmasher is defending a tiny niche called the UFC.

  9. Chang on June 13th, 2013 12:45 PM

    Fat DAN says:
    last Saturday’s head-to-head clash between the HBO and Showtime cards. According to Nielsen Media Research, HBO’s undercard fight of Yuriorkis Gamboa-Darleys Perez drew 947,000, which increased to 1,024,000 viewers for the Adonis Stevenson-Chad Dawson main event. Showtime, which had a tripleheader, drew a measly 207,000 viewers for the Jermell Charlo-Demetrius Hopkins opener, which grew to 471,000 for the Erislandy Lara-Alfredo Angulo co-feature and then 594,000 for the Marcos Maidana-Josesito Lopez main event.

    http://espn.go.com/blog/dan-rafael/post/_/id/4335/gbp-announces-changes-more-fights

  10. BrainSmasher on June 13th, 2013 4:42 PM

    It is boxing fans who are threatened by this little niche sport. MMA fighters have talked about fighting boxers in 10 years. They used to be the small player who called out boxers to get respect. Now MMA fighters are above boxers and its a joke to even lower yourself to that level. Everyone knows they would kill boxers and they are more popular among the parts of society they care about, the youth who are successful. Now it is Boxers and the sports fans who feel boxing slowly die and fall out of fashion. So they try to ride the coat tails of MMA. Boxers cant stop talking about MMA to get attention. Fans try to put MMA down hoping to slow MMA’s momentum. BUt it doesn’t work. Boxing is obsolete. It is a sport for the poor and uneducated. The ones who haven’t evolved. Look who is doing it. The slumps and Ghetto’s, Gypsy’s do it bare knuckle, poor Mexicans, and other poor countries. Low intelligence and poverty go hand in hand. These people love boxing because it is simple. They can not grasp the finer aspects of other arts or the even more completed. Learning all the arts. The intelligent people learn to be the most efficient fighter possible. The uneducated only know punching each other back and forth. So have fun with you Disney Jigsaw puzzle for ages 4-12 while we solve the Rubix’s Cube.

  11. Tops of on June 13th, 2013 5:00 PM

    So now b.s. is bashing the poor and poor countries…add racism to b.s. profile hahaha

  12. BrainSmasher on June 14th, 2013 12:09 AM

    Typical boxing fan. You might want to learn the definition of race and racist. Nationalities and economical class are not a race, genius! Hahaha! Game set match.

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