GLORY signs deal with CBS Sports Network
April 17, 2013
MMA Fighting reports that kickboxing organization GLORY has signed a multi-fight television deal with the CBS Sports Network. Two GLORY events will be aired on the network starting with an event on April 21st.
Via MMA Fighting:
GLORY 7 from Milan, headlined by Giorgio Petrosyan vs. Hafid El Boustati, will air via tape delay on the network on Sunday, April 21 at 1:00 a.m. ET.
CBS Sports Network will also air GLORY 8 via tape delay from Tokyo on May 5, which will feature a one-night, single-elimination featherweight (143 pounds) tournament.
The GLORY signing continues the trend of networks looking to combat sports as a way to supply its content. Spike TV looked to K-1 to fill the UFC void but low viewership nixed the deal before it really began. It will be interesting to see how GLORY will do on CBS Sports Network and how much patience it will have with the programming choice if it does not produce ratings with the first two events. The day and timing of the airing of the first GLORY doesn’t really help with ratings and we will see how much CBS Sports Network will do to promote it.