World Series of Fighting signs 3 year deal with NBC Sports Network
February 4, 2013
MMA Junkie reports that The World Series of Fighting has signed a three-year deal with NBC Sports Network. WSOF aired its debut card on the network last November to good reviews.
The deal is for a minimum of six events that will be aired and streamed on NBCSports.com. WSOF paid NBC Sports Network to air its show in November in hopes that a longer deal would happen.
NBC Sports Network is available to 80 million households. The network is likely looking for live content as its studio shows has provided low ratings.
Prior to the NHL returning to the NBC Sports, there was a report that the network suffered from extremely low ratings. As stated above, it was due in part to the low ratings of its non-sports content. The WSOF signing gives the network live content to supplement its current inventory. It already airs live boxing on a quarterly basis which garnered good ratings for the network and a show on NBC. Overall, Its a good move for both parties.
WSOF will have a chance to draw an audience and gives them a chance to develop some fighters under the agreement. While there is a 6 event minimum, I would suspect that WSOF hopes to produce more. On a broader scale, it’s a good sign for MMA. With UFC’s Fox contract, Bellator on Spike TV and now WSOF on NBCSN, there are ample outlets for the sport.