UFC on Fox 6 wins key demo and scores with 3.77M viewer average

January 27, 2013

Television By Numbers reports that Saturday night’s UFC on Fox 6 won key demos Saturday night on Fox.  The fights featuring a Flyweight title match earned a viewer average of 3.766 million viewers.

UFC on Fox 6: Dodson v. Johnson earned a 1.8 rating  in the 18-49 demo which was up 13% from December 9th’s UFC on Fox 5 rating.  The rating won the time slot for the demo.

UFC outdueled Figure Skating on NBC as the two live sporting events went up against each other.

Other numbers from the night:

Attendance at the United Center in Chicago was 16,091 with a paid attendance of $1.27 million (via MMA Junkie).

Bonuses:

Fight of the Night: Dodson v. Johnson
KO of the Night: Anthony Pettis
Submission of the Night:Ryan Bader

Each earned $50K. (h/t:  MMA Junkie)  

Payout Perspective:

A very good night for the UFC (despite production issues and twitter reports in some regions that Fox switched to a rerun of the “The Big Bang Theory” during the main event) as we are starting to see UFC-Fox relationship is starting to click.  Last month, the Fox show did well but many pointed to the top level names and talent on the card that gave it the ratings boost.  This time, we saw that a Flyweight main event held up in the ratings.  Of course, Rampage on the card did help and we will know later this week if the ratings fell off after Jackson-Texeira.  Still, Anthony Pettis and Ricardo Lamas did their part in keeping viewers interested in the first hour of the two plus hour show.  The last two network shows are a good sign for the UFC.  We will see if this can translate in a big PPV buy for this weeks Edgar-Aldo showdown.

62 Responses to “UFC on Fox 6 wins key demo and scores with 3.77M viewer average”

  1. Caidel on January 29th, 2013 12:12 AM

    Brain Smasher: I wouldn’t dilute my product with some “TV championships” which sound like something right from the profi-wrestling book.

    Another thing is, that even if it exists, 4 defenses are way off. That would mean, that TV champ is at least on a 5-6 winning streak – and good guys in UFC very often gets their title shots a lot sooner than that (I think 2-4 solid wins are most of the time good enough to get a title shot).

    But maybe I’m just imagining thing wrong and not understanding completely – so give me a hint. Right now, in MW you have A. Silva as dominant champ. Who would be a TV champ these days or example? Or which planned fight now should be for the TV title?

    Other than that: Sampson, you are really overdoing it now. Thing is, UFC is doing just fine (as you wouldn’t acknowledge), and Bellator right now is also doing just fine (and there are others who will disagree with that).

  2. jackwio on January 29th, 2013 1:00 AM

    sampson,

    “… funny to see MMA fans root against it’s own sport”

    nice catch, i see this a lot in UFC fans. they react like Wrestling fans.

    hostile to “rival” promotions because they are not really mma fans they are UFC fans. big difference.

    very suseptible to these simple promotional strategies

  3. BrainSmasher on January 29th, 2013 6:56 AM

    Caidel

    That’s my point. I will take a guy a while to get a title shot. The poInt is to create meaningful mega fights. Look at Silva right now. IMO Weidman is next in line and will beat Silva. But not everyone agrees he is next. Most know almost nothing about him. The fight will not sell because even though he is next. It is still way to soon. Even if they fight and Silva wins you have the same problem with the next guy. No credibility, unknown, and won’t sell and will never appeal to mainstream fans.

    As much as a tv title sounds tacky it isn’t much different that what is already going on. The UFC buys a promotion and sets up champion vs champion which gets everyone excited. But this rarely happens and takes many years if they get lucky. This speeds that up.

    As for which fighter would be in it. It doesn’t matter. They just get a group and separate them from the rest of the fighters. They kind of already are doing this to a small degree as they are putting many of the same guys on each Fox event. But they need a system that allows a fighter to get more wins before being thrown to the wolves. A system would allow them to do this without a backlash they would currently get. Remember Jim Miller winning like 6 meaningless fights in a row? People demanded a title shot when he wasn’t very good. So some claim the UFC is protecting the champ and some claim they are screwing Miller, to me it felt like Miller was getting protected. The UFC is obligated to Put the best in each time. This would allow them a justifiable way to let a guy grow.

    The. Every couple years or so, likely just when the champ needs a big opponent, this would produce a mega fight without depending on a rival promotion to go under, someone to get suspended for PE’s, someone to hold out for a year over a contract.

    I’m sure there is another way to accomplish this without a title. But they have the fox deal and as soon as someone wins on Fox and gets the slightest boost from that appearance they are thrown to the wolves and no one is yet to care.

  4. Chris on January 29th, 2013 11:18 AM

    LOL Sampson getting schooled up in here

  5. Chris on January 29th, 2013 11:20 AM

    Sampson Simpson on January 28th, 2013 9:40 AM

    I bet you it does… funny to see MMA fans root against it’s own sport.

    Funny since thats all Simple Simpson does is root against the UFC.

  6. Jose Mendoza on January 29th, 2013 12:44 PM

    Official numbers are 4.2M viewers with a peak of 5.2M for UFC on FOX 6.

  7. BrainSmasher on January 29th, 2013 1:17 PM

    Thanks Jose. Been waiting for those numbers all day. These are great numbers. I feel it would have been even better has the main and co main event switched places. Giving more time to draw in fans with the real Draw on this card which was Rampage. The last Fox event peaked higher and I assume the main event wasn’t getting much word of mouth. But I understand the the UfC has to showcase their belts to give them credibility and im sure they didn’t want to promote Jackson to much with him wanting to leave. Great numbers with very little star power IMO.

  8. Sampson Simpson on January 29th, 2013 1:38 PM

    Randy Couture signed with Bellator.

    OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOhhhhh

    RATINGS

  9. Machiel Van on January 29th, 2013 1:58 PM

    Couture actually signed a deal with Spike TV. He’ll be a coach on the upcoming Bellator reality show, but he won’t be fighting in Bellator. I find it hard to imagine that he’ll be a big ratings boost in that capacity, but it’s an interesting move and I look forward to seeing more of him.

    There’s no chance that Randy ever fights for Bellator because if you recall, he signed a 6 fight, 28 month contract with the UFC after his UFC 102 loss to Big Nog. While the 28 months would’ve gone by by this point, the contract was effectively frozen when Couture announced his retirement post UFC 129, so if he were ever to fight in MMA again, he’d be obligated to Zuffa for two more fights.

  10. Jose Mendoza on January 29th, 2013 5:17 PM

    Brain Smasher:

    UFC on FOX 5: 4.4M Viewers and peaked at 5.7M
    UFC on FOX 6: 4.2M Viewers and peaked at 5.2M

    UFC on FOX 5: 8-10PM (not counting time going over slot): 4.06M
    UFC on FOX 6: 8-10PM (not counting time going over slot): 4.04M

    Looks like going over their time slot has helped numbers.

  11. Jose Mendoza on January 29th, 2013 5:18 PM

    Machiel Van:

    Word is the Bellator Reality TV Show will have multiple coaches, not just 2, and they were reaching out to multiple MMA legends, such as Randy. Announcement will be made on Feb 5th.

  12. michael on January 30th, 2013 5:34 AM

    i was gonna joke that the other coach could have been tito

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