The Wrestling Post – Cena returns to Fruity Pebbles box

January 8, 2013

AdAge.com reports that WWE wrestler Jon Cena will be involved in a Fruity and Cocoa Pebbles promotion in which Cena will grace the boxes of 4 million boxes.  Cena’s presence will grace the cover of the kid’s cereal.

Cena famously (or infamously) received the nickname of “Fruity Pebbles” from The Rock during the leadup to their main event match at Wrestlemania 28.  In describing Cena’s colorful ring attire, The Rock called him “Fruity Pebbles” in what was likely a PG ad lib.

Last year at about this time, the WWE and Post Cereal announced an initial deal in which Cena would grace the cereal box of Fruity Pebbles.  This time around, Cena will replace Fred Flinstone on the cereal box.

John Cena

Payout Take:  The deal is the “most-significant partnership with a mainstream, family food brand since the organization began seeking such deals” in toning down its content according to the AdAge article.  While the “Fruity Pebbles” moniker could be taken as a jab at Cena’s sexual preference, the WWE contends that it is a commentary on Cena’s ring attire.  The second straight year of Cena on the cereal box helps foster further inroads into finding more family friendly, mainstream partnerships.  The deal is an interesting commentary on how the WWE has been able to curb its content to appeal to a bigger, family friendly audience as compared to the “Attitude” era.  While its still able to have some matches of “violence,” most of its content on television is acceptable for children.

5 Responses to “The Wrestling Post – Cena returns to Fruity Pebbles box”

  1. Dfdfdfd on January 8th, 2013 7:04 PM

    Eddie Alvarez Contract Dispute is getting interesting.

    I heard the Zuffa Offer was:
    $250K signing bonus, $70,000/$70,000 for first fight, plus PPV revenues…

    Bellator matched that offer:
    $250K signing bonus, $70,000/$70,000 for first fight, plus PPV revenues…

    OFFERS MATCH. LANGUAGE IS SAME FOR BOTH OFFERS.

    REAL LIFE: Bellator doesn’t have to hold a PPV card.. if Bellator ever holds a PPV then Eddie with get the same PPV % that UFC offerred..

    For reference: Elite XC Pride One FC would give all the fighter $500k per fight contracts.. In real life, they never paid the fighter anything on the contracts…

    70 and 70 is a good price for Eddie

  2. assassin on January 9th, 2013 11:14 AM

    I don’t doubt your source or information, but I would expect that UFC would have indicated $x per PPV sale (i.e $1 per PPV, something esle per bar, something else per movie theater) or instead of PPV have provided in the event of a championship fight or 5 round fight(which are the top of the card) he is entitled to an extra $. But who knows.

  3. Dfdfdfd on January 9th, 2013 1:12 PM

    Bjorn went on record during an interrview and stated all the numbers… Bjorn said/diclosed that Bellator has paid Eddie $900,000 so far for his career….

    Bjorn said he has a check for $250k waiting for Eddie…. that Bellator matched the UFC’s offer word for word except changing UFC to Bellator….and Bellator doesn’t look at projections or hypathetical earnings…

  4. Sampson Simpson on January 9th, 2013 1:35 PM

    Seems like a pretty big statement for Bellator

  5. Jason Cruz on January 9th, 2013 4:01 PM

    Post up on Alvarez situation here.

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