UFC 154 PPV buy estimates between 680-700K
November 29, 2012
MMA Fighting reports that GSP’s return to UFC 154 garnered between 680,000 to 700,000 PPV buys. During the UFC’s Conference Call this past Tuesday Dana White sounded pleased with the PPV buys as he called GSP the “PPV King.”
The estimated buy rate would be the highest since Silva-Sonnen II this past July. That event received 925,000 PPV buys. If the UFC 154 PPV buy rate holds true, it would be slightly below the PPV buy rates of GSP’s previous fights with Jake Shields (800K), Josh Koscheck (800K) and Dan Hardy (770K).
GSP’s biggest PPV buy occurred in January 2009 when he fought BJ Penn. UFC 94 grabbed 925,000 PPV buys.
The PPV buy estimates for UFC 154 are good if you consider that the UFC pushed showing the event in theatres. This was backed by the UFC promoting fighter appearances at the select theaters across the country. Despite the low ratings for its Prelims and the ticket sales/attendance, the PPV buy rates appear solid.