The Wrestling Post – Thanksgiving Edition
November 22, 2012
Welcome to another edition of The Wrestling Post. This week we look at the WWE calling out TUF, a new distribution deal for the WWE and CM Punk not happy with management.
WWE makes another run at the UFC
During this week’s Monday Night Raw, the WWE took a shot at the low ratings of TUF. In one of its intro bumpers it boasted that the WWE’s Friday Night Smackdown on SyFy was the most socially active show on broadcast and cable TV. The bumper went on to state that it beat The Ultimate Fighter “by 10 times!” (via MMA Fighting).
Payout Take: The implication is that the WWE has more viewers and a bigger fan base promoting the product via social media than the UFC. Yet, as the MMA Fighting article points out, neither company considers the other a direct competitor. Usually, the WWE touts (no pun intended) its company versus others in the marketplace. This past Monday, another one of its bumpers stated sales of the WWE’s game, WWE ’13, exceeded that of Madden and NBA2k13.
The interesting thing is that the UFC usually does not return fire at the WWE even though Dana White is known for responding to anything negative about the UFC.
WWE forges new international distribution deal
The WWE announced it has entered into an agreement with FremantleMedia Enterprises (FME) for the exclusive home entertainment rights to WWE’s catalogue of programming across Europe, Middle East and Africa. (EMEA).
According to the press release FME will manage the DVD, Blu-ray and digital rights for all new and existing WWE content, making it the first time that fans of WWE’s popular programming can access it digitally across EMEA.
Payout Take: The move should help with growth internationally and bolster the profits overseas. The digital media sector is lagging based on the 3rd Quarter results from the company so this move looks to assist with this issue.
CM Punk appears on The Talking Dead; gets to be Grand Marshal of parade
WWE Champ CM Punk will appear on AMC’s The Talking Dead, the shoulder programming for the network’s big hit, The Walking Dead. The interesting part of this is that Punk was critical of the WWE for not promoting his appearance this Sunday.
The WWE has promoted its talent on other programming. This past Monday, it promoted the WWE taking over the E! Networks “The Soup,” on Raw this past Monday but no mention of Punk’s appearance.
Payout Take: Whether or not Punk is in his bad guy character when he’s tweeted his disappointment for not promoting his appearance. It could be a part of his gimmick but I would think that the WWE would want to take advantage of any mainstream publicity it could especially since The Walking Dead is one of the more popular shows out there. Even if Punk would be on the talk show supporting TWD, it would be beneficial for the WWE. Overall, appearances by WWE characters on The Soup and The Talking Dead help the brand and its characters and reflect an emphasis on the Entertainment part of WWE.