Online Content Provider Acquires MMA Library
September 13, 2012
Digital Development Group Corp (Digidev), a hybrid content licensing and technology company announced the signing of an agreement with AEU-TV LLC for a portfolio of Mixed Martial Arts content.
In a company press-release, Digidev CEO Martin W. Greenwald stated:
In the MMA classic library, George (AEU-TV) has assembled one of the most complete works of legendary fighters in the world, including companies promoting the sport such as Hook n Shoot, ADCC Abu Dhabi Combat Club, Submission Wrestling World Championship, Vale Tudo of Brazil and Gladiator Challenge. The library showcases the early fights of such MMA greats as Chuck Liddell, Quinton Jackson, Rashad Evans, Dan Servern, Wanderlei Silva, and Tito Ortiz.
The AEUTV MMA channel will launch with 50 hours of content and eventually plans to cover a significant portion of the 700 hours AEU-TV has accumulated over the years. There was no mention of a launch date or which platforms the new channel would be available on.
Digidev is focused on OTT technology (‘Over-the-Top’ delivery of online video directly to the living room TV, bypassing incumbent PayTV operators). OTT targets devices such as DVD players and video game consoles, Smart TVs, stand alone Internet connected devices plus mobile platforms. Digidev is in the midst of launching a beta of their first channel “Something Weird”, which will be available on Google TV, Roku, Boxee, Apple TV, Android and iOS devices.
This is the kind of specialty channel that would appeal to the hardcore MMA fan and is the sort of content that would be a great fit for new media distributors. Over traditional cable and satellite systems, this type of channel might struggle due to a limited audience and higher distribution costs. With Internet television, it’s cheaper to reach a wider fan base and you can offer a myriad of different pricing options. MMA fans tend to be young, tech-savvy and possess a higher than average household income which makes them ideal consumers for new media ventures.