UFC 150 PPV buys: Initial domestic numbers at 190K buys
August 16, 2012
The Wrestling Observer (subscription required) reports that preliminary numbers of UFC 150 are 190,000 domestic PPV buys. The ratings, if correct, are the lowest in some time for a show held in the United States.
UFC 147 in June was held in Brazil and garnered only 140,000 PPV buys. But UFC 150 featured a title fight between Benson Henderson and Frankie Edgar as well as a co-main event featuring local product Donald Cerrone versus Melvin Guillard.
The Wrestling Observer notes the DirecTV issue may have come into play considering some may have been shut out for the live event. The reason may have centered on how you ordered the PPV. If you ordered it through your remote control, it was unlikely you had a problem. However, if you ordered online, you may have had issues. This may be due to the updating of its system. This may also be the reason why some had no issues at all ordering DirecTV. The purpose of ordering via online is that you have the advantage of watching the PPV in multiple rooms.
If the numbers hold true, the overall event has to be considered a disappointment. From the prelim ratings, to the attendance and gate and now the buy rate reflect a card that the consumer had little interest in. Undoubtedly, one might argue the DirecTV issues may have affected the number but even 200K PPV buys cannot be what the UFC had wanted to see especially with a rematch between Henderson and Edgar.