More UFC on Fox 4 ratings
August 7, 2012
Ratings for the UFC on Fox 4 received an average viewership rating of 2.435 million viewers which is higher than first reported. In addition, MMA Junkie reports the Prelims on Fuel TV received an all-time average high of 194,000 viewers.
The final numbers for UFC on Fox 4 came out better than UFC on Fox 3 by 1 percent. In addition, the 3 hour Prelim show scored the best rating average for a prelim show on the Fox network (including FX). The previous top prelim show was UFC on FX 1 which averaged 148,00 viewers.
The UFC on FOX event broadcast on Saturday, Aug. 4, averaged a 1.4/3 household rating/share, and 2.44 million viewers, according to Nielsen Media Research. Despite immense Olympic competition, the UFC event posted a slightly higher audience (2.44 million vs. 2.42 million), and came within one tenth of a point in rating (1.4 vs. 1.5), compared to the last UFC on FOX event on May 5. Men 18-34, the key male demographic category for UFC programming, posted a significant +19% increase over May’s card (1.9 vs. 1.6), and for the week in prime time, the UFC on FOX event ranked #9 among Men 18-34 and was the highest-rated non-Olympic program in this category.
Saturday night’s UFC on FOX coverage grew steadily throughout the broadcast and peaked at a 2.0/4 (3.3 million) at 10:00 PM ET. Las Vegas led all local markets with a 4.6/9, followed by Louisville (3.0/5), New Orleans and Tulsa (2.8). Markets showing the most improvement since May were West Palm Beach (+138%), Indianapolis (+133%) and Birmingham (+110%). Top market New York was up +55% and host market Los Angeles was up +25% compared to the May event.
Through its first four events, the UFC on FOX is averaging a 2.0/4 in households with 3.5 million viewers with the main male demographics posting a 2.5 for both Men 18-34 and Men 25-54 and a 2.4 for Men 18-49.
While the main card numbers are still low the slight bump was nice. The bigger story was that the Prelim average was strong considering it being a 3 hour broadcast and in the mid-afternoon on the west coast. It could be that the prelims provided some “Olympic relief” before the bigger events in prime time. The good news is that the strong ratings mean we will see more prelims and better matchups (hopefully) on the prelim show.