The Pro Wrestling Post: Wrestlemania 28 buy rate lowered again

July 1, 2012

The Wrestling Observer reports that the WWE has once again lowered the reported buy rate for this year’s Wrestlemania.  The WWE now reports that WM28 garnered between 1.1 and 1.2 million PPV buys worldwide.

Initially, the WWE reported 1.3 million PPV buys and then lowered it again to 1,214,000 buys. For the second time, its recalibrated its buys to 1.1-1.2 million.  The final numbers for the event will occur when the company announces its 2nd Quarter earnings.

Payout Take: Lowering the buy rate expectations should be concerning for the company considering the big runup to the PPV.  The Rock headlining and the heavy amount of promotion for the event should have grabbed more buys considering its the company’s biggest annual event.  At this point, it can only hope to garner at least 1.1 million buys.  It will be interesting to see what this means for its earnings for the quarter.

4 Responses to “The Pro Wrestling Post: Wrestlemania 28 buy rate lowered again”

  1. long duk dong on July 1st, 2012 4:33 PM

    i believe they only did 700,000 in the u.s they price people pay over seas is much less for ppvs since ppv isnt big besides here and canada.

  2. Shylar on July 2nd, 2012 3:42 PM

    Oh come on 1.2 is still very good.

  3. LuuBou on July 3rd, 2012 1:53 PM

    @long duk dong
    UFC do that too. We just don’t know how many buys come from over seas.

  4. long duk dong on July 3rd, 2012 2:10 PM

    ya shylar but they only did 640,000 in th u.s the majority of the money is from u.s buys not foreign ppv, most countries the wwe ppvs are part of a cable surbscribtion, there other ppvs sell very poorly

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