Vice Media introduces UFC online channel this fall
May 4, 2012
Variety reports that digital company Vice Media plans a UFC channel to its offerings starting in September 2012. The UFC online channel will be dedicated to the culture of MMA.
The network’s lineup includes “Body Shop,” exploring the science of fighting; adventure-travel show “The Coming of Man” documenting fighters as they experience traditional male rights of passage; “Little Big Guys” showing what it takes for a kids to become MMA bruisers; and “Cooking to Fight,” which pairs world-class chefs “with men attached to the most dangerous fists on the planet.”
According to its media kit, Vice Media’s mean age is 27 and male dominated which skews toward the UFC’s demo.
The description of the shows already peaks my interest in tuning in this fall. We will see how the channel will produce content in addition to what the UFC does for FX and Fuel. With these shows, one would think someone could think of ideas for viewers to tune into TUF Live (that is somewhat of a joke). It will be interesting to see how many gravitate toward the UFC channel this fall.