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Archives for May 2012

Franklin replaces Belfort at UFC 147

May 31, 2012 by Jason Cruz 4 Comments

The UFC announced yesterday that Rich Franklin will replace Vitor Belfort at UFC 147.  He will now headline the Brazilian card against Wanderlei Silva. The fight will take place at a catchweight of 190 pounds.  It will be Franklin’s first fight in over a year. Payout Perspective: Franklin will bring some interest to a non-descript […]

Filed Under: booking, UFC

Bellator 70: 119,000 viewers

May 30, 2012 by Jason Cruz 7 Comments

MMA Junkie reports that Bellator 70 received a meager 119,000 viewer average as it ended its sixth season.  The average for 70 is 90,000 viewers less than the week before. Bellator 69: 209,000 viewers Bellator 68:  169,000 viewers Bellator 67:  165,000 viewers Bellator 66:  109,000 viewers Bellator 65: 163,000 viewers Bellator 64: 175,00 viewers Bellator […]

Filed Under: Bellator, ratings

Inc. Magazine features Blue Grace Logistics UFC sponsorship

May 30, 2012 by Jason Cruz 1 Comment

Inc. magazine’s June issue featured UFC sponsor BlueGrace Logistics and its marketing in the UFC.  The article interviews CEO Bobby Harris and UFC agent Malki Kawa about the marketing. Via Inc. Magazine: Of all the peculiar places businesses advertise, a man’s backside may top the list.  But in the world of mixed martial arts, it’s […]

Filed Under: sponsorships, UFC

TUF Live Ep. 12: 875,000 viewers

May 29, 2012 by Jason Cruz 6 Comments

MMA Junkie reports that episode 12 of TUF Live on FX scored an average of 875,000 viewers.  The rating is higher than last week’s all-time low. TUF Live Episode 1: 1.28 million viewers TUF Live Episode 2: 1.1 million viewers TUF Live Episode 3: 1.2 million viewers TUF Live Episode 4:  1.1 million viewers TUF […]

Filed Under: TUF, TV, UFC, Zuffa

Celeste arrested before UFC 146

May 28, 2012 by Jason Cruz 3 Comments

UFC ring girl Arianny Celeste was arrested Saturday morning on charges of battery allegedly stemming from a domestic violence issue.  The arrest is the second this month involving a widely known UFC persona as Jon Jones was arrested on suspicion of a DUI. While she was absent from a portion of UFC 146, she was […]

Filed Under: legal, Public Relations, UFC

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