TUF Live Episode 4: 1.1 million
April 2, 2012
It may take some time for the UFC audience to gravitate to FX but, this NY Times article shows the reasons why the UFC’s key demo should help FX and vice versa. The article keys in on FX as a revenue generator for Fox as it focuses on the young adult male demo. Mainly, it cites its original programming geared toward young males. According to the article, FX was the 10th most watched basic cable channel and 8th most-watched in the 18-49 category in the first quarter of 2012. This should help the UFC in the long run.
Minus Spike’s use of the UFC library next year and insert Bellator into that slot, the UFC should build on its share of the MMA fans on Friday nights. Keeping the TUF Live product fresh is another issue which the UFC-FX is trying to do.