UFC Facebook live streaming draws up to 140,000 viewers
March 29, 2012
MMA Weekly reports that Facebook streams of UFC fights have received as many as 140,000 viewers on its web page. This information comes from Dana White after the UFC 146 press conference this week.
In speaking with the press, White offered up a number of viewers to its Facebook streams which have aired prior to prelims on television. “I think the most we’ve ever had watching on Facebook was something like 140,000 people. That’s a good number,” White added, “If you look at some of the numbers that some of these other organizations have pulled whether it’s on HDNet, MTV2, or whatever it might be, to pull 140,000 is a good number.”
White indicated that the Facebook streaming comes at a cost to the company.
Via MMA Weekly:
It does come at a cost, however. White didn’t put any numbers to dollar signs, but he did say that cost was a factor when they recently opted not to stream just a single fight on Facebook when there wasn’t space for it on television.
White told reporters that he didn’t know how many people that watch on Facebook actually buy the PPVs stating that there’s no way to accurately track it.
The Facebook stream viewership has been one of the bigger secrets held by the UFC and its sponsors as no one has put a number to them. It appears that White is pleased with the use but also looks to the fact that the costs may override the marketing benefits. In the past, there have been sponsors for Facebook which may offset some of the UFC’s costs to stream. But, one must think of the content its placing on Facebook. Most of the fights are the opening bouts as the more interesting prelim fights are now televised. With the Fox deal and the availability of Fuel and FX, Facebook may become less of a need.
Obviously, taking live fights off of Facebook somewhat flies in the face of the UFC’s championing of social media. But, if the UFC steers away from live streaming of its fights on its Facebook page, I’m sure there’s other ways it can drive its fans to its Facebook page.