JDS signs with sports marketing agency; reveals he spent $100K to train for Cain
March 3, 2012
ESPN Brazil reports that UFC Heavyweight champ Junior dos Santos. has signed on with Brazilian sports marketing agency, Fessports. You may recall last year, JDS left manager Ed Soares in favor of Ana Claudia Guedes.
JDS follows Anderson Silva in signing on with a Brazilian sports agency. Via ESPN Brazil (via Google Translate):
The contract was signed in Sao Paulo and provides for the career management of Gypsy (JDS) at various levels, from the legal and tax advice to media and image. Since 2011, the 9ine, an agency of former player Ronaldo, does the same with Anderson Silva.
The story does not indicate whether JDS has now severed ties with Guedes in favor of Fessports.
Speaking of JDS, another interesting tidbit was reported in a Brazilian paper which stated that dos Santos spent $100,000 of his own money to train for his big fight with Cain Velasquez.
Via CenarioMT (via Google Translate):
I brought people out to help in technical and physical preparation. I have to pay used to make food for the guys, stay well, give car. It is expensive, very expensive. I have my sponsors that give strength forever, but MMA does not yet give the “big money” all that most people think. In an interview with Folha de São Paulo, Santa Catarina said that the figure quoted was used to provide infrastructure to coaches, trainers and sparring partners guests, as is the case of Ramon Lemos (BJJ), Josh Janousek (wrestling) and Billy Sheibe (muay Thai). cost worth it, since Gypsy had a little over a minute to knock Velasquez at UFC on Fox, held in November last year, which gave him financial return about $ 1 million (adding values sponsorship, purse and win bonus).
It makes sense for JDS to sign on with a sports marketing agency as he should try to monetize his status as the Heavyweight champ. Certainly, he’s probably looking for some mainstream sponsors like Silva.
Another interesting note is the amount of money he spent to train for Velasquez. Its an interesting look at how much training camps can be for a fighter. While some camps may have a trainer (or fighter) that owns their own gym to minimize costs, there’s the matter of paying coaches and bringing in sparring partners. Obviously, having a training camp budget is necessary but JDS’ fight versus Cain probably deserved the extra attention (and monetary investment).