UFC.com hacked but White indifferent
January 23, 2012
USA Today reported that UFC.com was hacked yesterday as a result of its position on SOPA. However, Dana White did not seem to be concerned with the web site’s security breach.
MMA Mania reports that the group that hacked the site did this in part as retaliation for the shutdown of file sharing web site Megaupload.What may have stirred some controversy is White’s reaction to the web site hacking. White usually responds to UFC issues on twitter with some sort of opinion.. Most recently, he addressed the controversy over Friday night’s Fight of the Night. He’s also wrote in opposition to ESPN’s story on fighter pay. Yet, he did not seemed concerned about the issue Sunday night.
As we wrote previously, the UFC is in the unenviable position of supporting an unpopular law for its target audience. While SOPA and PIPA would help the UFC in its fight against the piracy of its PPVs, its broad reach has many of its fans opposing the legislation.
The hacking of UFC.com should have been addressed by White or the UFC with more concern. To make light, or not care about a security breach on its web site shows a disregard for its property – a property that would be protected by the legislation its been supporting. From a PR perspective, one need not acknowledge the perpetrators of the hacking, but the UFC should ensure its followers that the breach has been addressed. After all, as people have noted, how safe would you feel to make a purchase on UFC.com if you knew that the site had been hacked. We’ll see if there will be additional hackings of the site and/or if the UFC will address the issue.