UFC for XBox Live a dud in debut
January 3, 2012
Kotaku reports on the UFC on XBox Live debacle that occurred this Friday for UFC 141. There were difficulties with the system and viewers were instructed by XBox to find alternatives to watching the PPV.
Bitmob has an account of the problem:
Due to technical issues with the 30,000 promotional freebies Microsoft had sent out, the UFC on Xbox Live app wouldn’t load for a lot of people; would continuously crash or reset to an earlier point in that night’s event (with no way to fast forward to live broadcasting); would constantly switch between high definition, standard definition, and Vaseline-all-over-your-TV-screen definition (generally preferring the latter); would stutter and pause while trying to buffer; etc.
Microsoft has issued an apology via Bitmob:
The broadcast of UFC 141 through the UFC for Xbox LIVE application was hampered by technical issues appearing in the hours leading up to the fight. Despite restoring service to some users during the course of UFC 141, there is a great deal of room for improvement. All 30,00 users who registered to view UFC 141 for free will be provided access to a future fight at no cost.
We want to ensure that the 30,000 giveaway recipients for UFC 141 have an optimal experience with UFC on Xbox LIVE, and we are currently working with our partners at the UFC to ensure we deliver just that. The gamertags of the 30,000 users who registered for UFC 141 are being safely kept on file for free access to a future UFC event, and we will have more updates to share in the near future.
Have you ever gone to a restaurant and the service was slow and food bad that you declare that you’d never return? This may be a similar case unless Microsoft and the UFC do something to instill trust in its service and make people want to come back.
Not only does this episode cast a cloud on the XBox on UFC, it also makes a statement about XBox’s television service. As we indicated, the difficulties are a blow to the XBox and UFC relationship as the problem hurts consumer trust and they must do something to make good for the many fans that attempted to utilize the new service. Certainly, good public relations must take place for customers to come back to use the service.