MTV’s “Caged” draws disappointing ratings
January 13, 2012
Variey reports that MTV’s “MMA” reality show “Caged” drew poor ratings in its debut. The show drew 619,000 viewers and only a 0.64 rating in the targeted 12-34 demographic.
The series features young, small town males trying to make it in the local MMA promotion. Unbeknownst to the MMA fan hoping to watch young, up and comers trying to make it up the ladder, many of the main characters are self-trained and are only looking to party and score girls. While the partying and girl problems may be an inherent part (for some) of being a young athlete, the series fell short on MMA.
The debut did run opposite the BCS National Championship Game so that might be a reason for the lower than expected ratings. However, after seeing the first episode, many fans hoping to see an MMA reality show may not tune in again. The 10 episode run caters to a certain MTV reality audience interested in shows like “Teen Mom,” “Jersey Shore” and “The Theriot Family.” “Caged” served as the intro to “Shore” and “Theriot” on Monday night. While MMA fans were enticed by the MMA marketing, it was a disappointment.