HDNet to sponsor 4 live 3D UFC PPV events in 2012

January 30, 2012

Las Vegas, Nevada – The Ultimate Fighting Championship® and Cinedigm Digital Cinema Corp. (NASDAQ:CIDM) announced today that HDNet will be the official sponsor of four, live 3D theatrical broadcasts of UFC® Pay-Per-View events in 2012 at nearly 75 Cinedigm affiliated theatres.

Beginning with the live 3D broadcast of UFC® 143: DIAZ vs. CONDIT on Saturday, Feb. 4, HDNet will be the featured sponsor, giving the network increased exposure for its MMA programming including promotion of Inside MMA.

In addition, HDNet personalities Kenny Rice and Bas Rutten will have a noticeable presence during 30-minute countdown shows that air in those theatres prior to the live broadcast of UFC Pay-Per-View events.

This news comes on the heels of UFC and Cinedigm announcing late last year the plan to bring the fastest-growing sport in the world to Cinedigm’s affiliated 3D theatres across the country, which include such circuits as Carmike Cinemas, Rave Motion Pictures, Kirkorian Theatres, UltraStar Cinemas and Galaxy Theatres.

“We’re giving fans the chance to watch UFC like never before – live and in 3D,” UFC President Dana White said. “We’re excited that HDNet will be the official sponsor of these 3D events with Cinedigm. It’s going to be a big year for the UFC and we can’t wait to give our fans the chance to see Pay-Per-View events live in theatres in 3D.”

“HDNet has always been the go to source for MMA fans – from fights to news – and partnering with UFC and Cinedigm on 3D is a natural fit to HDNet’s ongoing commitment to MMA,” HDNet Fights CEO Andrew Simon said. “This sponsorship is just one of many new, exciting, and cutting edge additions to HDNet and Inside MMA in 2012, from a brand new studio to more live events, exclusive highlights and on-site UFC coverage.”

The first 3D theatrical presentation, UFC® 143: DIAZ vs. CONDIT, airs live on Pay-Per-View from the Mandalay Bay Events Center in Las Vegas on Saturday, Feb. 4 at 10 p.m. ET/7 p.m. PT. In the night’s main event, the fiery and unpredictable Nick Diaz battles knockout artist Carlos Condit for the interim UFC welterweight title. Plus, heavyweights Roy “Big Country” Nelson and Fabricio Werdum collide, while welterweight bad boy Josh Koscheck meets powerhouse wrestler Mike Pierce.

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