Mir signs sponsorship with Xyience
September 28, 2011
UFC Heavyweight Frank Mir has signed a sponsorship deal with UFC’s official energy drink maker Xyience. Mir will be a brand ambassador for Xyience through 2012.
Via Xyience press release:
Like XYIENCE, Mir is based in Las Vegas and will be a key component of the brand’s marketing initiatives throughout the Southwest and Rocky Mountain regions. The endorsement deal also includes a series of personal appearances at key MMA and beverage trade events throughout the United States, as well as the use of Mir’s image on the brand’s website and in its advertising campaign.
I’ve always thought Mir to be an articulate and affable guy from his days as an WEC commentator. This will help him as brand ambassador during personal appearances for the company. The partnership makes sense considering Mir and Xyience are based out of Vegas and Mir is a known persona in the area.