Mayweather-Ortiz: Payout Perspective

September 21, 2011

Welcome to a special edition of Payout Perspective as we take a look back at Saturday’s fight at the MGM Grand in Las Vegas featuring Floyd Mayweather taking on Victor Ortiz.

Mayweather wins via controversial TKO

“Protect yourself at all times.” Oftentimes glossed over in instructions for MMA and boxing, Mayweather used this rule as support for his one-two combination to end the fight with Victor Ortiz. After a couple days, the consensus is that Ortiz was culpable for the outcome as much (if not more) than Mayweather and referee Joe Cortes.

All parties are at fault to a certain extent. Cortes is at fault for losing his ring. Dana White succinctly explained the issue in a couple tweets stating it was the ref’s fault. Ortiz forgot the “protect yourself at all times” rule in his daze to apologize. Mayweather took advantage of the rule. But still, he feigned a hug and then punched Ortiz. Of the three, Mayweather is the least culpable for the ending. Certainly Mayweather could have foreshadowed his attack by perhaps pushing Ortiz back and then attacking. But the two punch combo looked WWE-like if you couple Cortes head looking the other way.

Merchant vs. Mayweather

After the fight, Larry Merchant and Floyd Mayweather had another run-in which ended in Merchant putting himself over by stating that if he was 50 years younger he would fight him.  This was preceded by Mayweather telling Merchant what some people have had on their minds for years: that Merchant should be fired. Honestly, it was entertaining but not professional. The interview itself was not coherent and Merchant asked leading questions when it was not necessary. It was merely to evoke a response from Mayweather.  For Mayweather, he seemed to have a shorter fuse with Merchant (as the two have a history of not getting along)  than usual.

“Star Power”/HBO’s 24-7 Promotion

The fight theme, “Star Power” really  made no sense as Mayweather was the only star on the card. You could argue that Erik Morales and Canelo Alvarez are stars but that would be stretch. Morales is past his prime and Alvarez is a boxer that one day may be a star. Both had good wins but Mayweather was the star of the night.

This was the first time that Time Warner utilized its media muscle by including HBO’s 24/7 on CNN as well as having Victor Ortiz and Oscar de la Hoya on “Piers Morgan Tonight.” The fight was promoted throughout the Time Warner networks and online. In addition, Floyd Mayweather made a guest appearance on TBS’ Conan.

The HBO 24/7 series was made for Floyd Mayweather. Nothing against Manny Pacquiao, but Mayweather understands the drama as exemplified by the first episode confrontation with his father. The Victor Ortiz story helped keep interest in the series and its a shame that Ortiz’ antics erased the good PR he had from the show.

One of the things that is used time and again to promote these big fights is the face off between the two. This time it was HBO airing Mayweather and Ortiz talking with Max Kellerman as the moderator. Its hard to watch and I’d be interested to hear what others think of this format.  Does it sell a fight?

Sponsors

-DeWalt Tools, AT&T and Tecate were on the ring mat in Las Vegas.

-Notably, Erik Morales was sponsored by Under Armour.

-Tecate jumped on board in promoting the fight including a focus in the Southern California region. The promotion included a heavy investment of $800,000 in marketing and promotion of the event which included the event at the Staples Center. This was a calculated promotion that

Payouts, PPV and Tickets

-The NY Times had a report on the payout structure Floyd Mayweather had in place for the fight  which estimates that he would receive close to $40 million. In comparison, Mayweather Productions would pay Victor Ortiz $2.5 million. The Mayweather deal is interesting when looking at the risk-reward. While Mayweather used his own money for marketing the event, he’s receiving a healthy portion of the profits.

-Kevin Iole of Yahoo! Sports tweeted that initial reports of the PPV buys was 1.3-1.4 million which is below the initial hope of breaking the boxing PPV record of 2.4 million set by Mayweather-De La Hoya.

-While there was a push for the PPV, the MGM Grand was giving away tickets during fight week as the actual attendance was nowhere near a sellout. In comparison, Pacquiao-Marquez is a virtual sellout according to a tweet from ESPN’s Dan Rafael who spoke with Top Rank’s Todd DuBoef.

Odds and ends

-The price for the PPV rose $5 to $69.99. Its likely to be the same price point for Pacquiao-Marquez III. How much higher will it go for a Mayweather-Pacquiao fight?

-Mario Solis did an admirable job of interviewing and translating at the same time when he interviewed Gomez and Alvarez post-fight.

-Best quote of the HBO 24/7 occurred in the first 10 minutes of the first episode. Regarding Mayweather going into his training camp, “…any impact the hiatus (15 months) will have on his skills will soon be determined, the swagger meanwhile remains untouched.”

-50 Cent, Ray J and Mr. Chop (from the reality series “King of Cars”) made cameos in the 24/7 series as friends of Mayweather.

4 Responses to “Mayweather-Ortiz: Payout Perspective”

  1. Diego on September 22nd, 2011 6:59 AM

    I disagree that Mayweather was the least culpable. While Mayweather did nothing illegal, what he did was clearly wrong in the spirit of a fair fight. Ortiz came forward to touch gloves and give Mayweather a hug, Mayweather kept his hands down like he was going to hug Ortiz and then quickly gave him a 1-2.

    As far as I’m concerned, Ortiz was punished for his headbutt by the point deduction (which should have been 2 points as Dana pointed out), and was trying to apologize when Mayweather sucker-punched him. Yes, the sucker-punch was legal, but it was wrong. And it ended the fight prematurely (which Ortiz’ headbutt could also have done but fortunately did not) which means I did not get my $70’s worth. The fight was just heating up, with Ortiz channeling his inner Marvin Hagler (think Hagler-Hearns) and Mayweather ended it prematurely with a cheap (though admittedly legal) shot.

    If Cortes had control of the ring this couldn’t have happened, but regardless, Mayweather knew Ortiz had his hands down and still chose to do what he did. I would feel better if Mayweather had come forward with his hands up, but he faked the hug before throwing punches and I can’t give him a pass for that no matter what Ortiz and Cortes were doing.

    I’m still pissed off. I want my money back.

    I will give Mayweather props for telling off Larry Merchant. That guy is a jackass and gets worse every time I see him.

    As for the face-off with Kellerman, all I can say is it was mercifully brief.

  2. Mossman on September 22nd, 2011 7:46 AM

    Had a friend in the audience who said the place started riotting once Ortiz was counted out…

    I disagree with Diego. Mayweather owes me $70 bucks!

  3. Diego on September 22nd, 2011 8:21 AM

    Mossman – you mean you agree with me!

  4. Mossman on September 22nd, 2011 11:15 AM

    Indeed. Minor dyslexia.

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