UFC 134 Prelims: 1.3 million viewers

August 31, 2011

MMA Junkie reports that the UFC 134 Prelims airing on Spike TV scored an average of 1.3 million viewers. In spite of power outages and a hurricane on the East Coast of the United States, the viewership remained solid.

Via MMA Junkie:

UFC 134 took place Aug. 27 at Rio de Janeiro’s HSBC Arena. It was the UFC’s first event in Brazil since 1998. Spike TV’s “UFC Prelims” special followed a preliminary-card stream on Facebook and preceded the night’s pay-per-view main card, which saw Silva defend his middleweight title with a one-sided beatdown of Yushin Okami.

To make up to those that missed the prelims, Spike is re-airing the show on Thursday preceded by an Anderson Silva marathon featuring some of his greatest hits.

Payout Perspective:

Good numbers despite power outages which could bode well for the PPV buy rate. The move to re-air the prelims is a good move by Spike TV which will use the replay as a lead-in to TNA Wrestling. The Anderson Silva marathon also serves as another ratings boost for Spike TV as it will take advantage of the UFC library before it officially leaves for Fox.

2 Responses to “UFC 134 Prelims: 1.3 million viewers”

  1. BrainSmasher on August 31st, 2011 5:29 PM

    I am seeing a ton of Bellator commercials on Spike. Some are very cleaver like this one below.

    http://www.youtube.com/watch?v=pC65fpt6g4M

  2. BrainSmasher on August 31st, 2011 5:30 PM

    It seems clear that the Spike slot might not already be decided but Bellator has a huge advantage going on at the very least.

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