Monster and Coors Light to Sponsor ProElite August 27 Hawaii Event

August 26, 2011

Just a couple of days before hosting their first MMA event since 2008, ProElite announced they have added Monster Energy and Coors Light as sponsors for Saturday’s event taking place in the Blaisdell Arena in Hawaii.

ProElite, Inc. (PELE.PK) today announces that Monster, Inc. and Coors Light have signed on as presenting sponsors for the Hawaii fight.

“Having two major companies as presenting sponsors of our first fight is a significant step forward with the newly rebranded ProElite,” commented Billy Kelly, President and COO of ProElite. “I’m excited at the prospect of future sponsor support for all our fights going forward.”

ProElite will host its pre-fight open press conference today at 2pm HST in the Kahili Room at the Sheraton Princess Kaiulani Hotel. The weigh-in, which is open to the public, will be held tomorrow at 2pm HST also in the Kahili Room.

Saturday’s fight will stream live on from Neal S. Blaisdell Arena. Tickets are on sale at and at the arena box office.


NOTE: During the press conference, Stratus Media CEO Paul Feller stated in an interview with that ProElite has been a wonderful acquisition. We have turned ProElite from being a “We have taken stock from $0.02 cent to $0.60 cents and still growing.” Link: PELE


Payout Perspective:

Back in July when MMAPayout interviewed ProElite’s VP of Fight Operations T. Jay Thompson, he mentioned that they weren’t expecting any major sponsors for the August 27 event in Hawaii.  One month later, Stratus Media and ProElite announce that Monster Energy Drink and Coors Light will be sponsoring the event.  Needless to say that getting these type of sponsors for a show that won’t even be televised and is scheduled to stream on after UFC 134 is over is pretty remarkable.  It’s also a very good sign for the company.

Since Stratus Media officially took over the majority stake in ProElite earlier this year, it has always made it a point to state that they will be using their partnerships and connections within the entertainment and events industry to cross-promote and assist ProElite.  Assisting ProElite in getting “big name” sponsors will put them in a position where they are one step closer to being TV ready, which they hope to accomplish by the second show. Regardless, building up their roster to accommodate the amount of shows targeted for 2012 will be an ongoing process and an uphill battle the group will face, but if this Saturday’s card is any indication, the great mix of known veterans, prospects, and regional draws is a proven formula to steer them on the right course.

2 Responses to “Monster and Coors Light to Sponsor ProElite August 27 Hawaii Event”

  1. ChrisC on August 26th, 2011 7:52 PM

    Good for them, the more mma orgs the better.

  2. what tv channel do you think pro elite will end up.....rate their first show... - Sherdog Mixed Martial Arts Forums on August 28th, 2011 9:47 PM

    […] it….plus at the start they didnt have any big sponsors to back up their event but in the end Monster and Coors Light to Sponsor ProElite August 27 Hawaii Event : The Business of … thats 2 big companies backing them up……and paypal as a third sponsor, i think is a great […]

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