GSP featured in Under Armour “Footsteps” campaign

August 9, 2011

Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes.

A link to the commercial is here.


Payout Perspective:

In this extended version of the UA commercial, GSP is prominently featured. The numerous Primetime and Countdown shows have served as good placement for UA as much of the time viewers watch GSP engaged in some form of workout with Under Armour attire. The new UA commercial is a positive step for GSP as it shows he is on par with the likes of NFL elites like Ray Lewis and Tom Brady when it comes to athlete endorsements. It will be interesting to see if more athletic brands sponsor MMA fighters. Last week, we saw that Anderson Silva will be sponsored by Nike at UFC 134. Jon Jones will have a K-Swiss shoe. We will see if other brands pursue the likes of Cain Velasquez, Jose Aldo, Frankie Edgar or Dominick Cruz. All champions and all marketable figures.

5 Responses to “GSP featured in Under Armour “Footsteps” campaign”

  1. Jack Frost on August 10th, 2011 6:41 AM

    Pretty cool article. Frankie Edgar is not a marketable figure though. I bet the UFC is hoping Melvin Guillard takes the title at some point cause he’s probably the most marketable guy in that division.

  2. Jason on August 10th, 2011 9:31 AM

    Typo: “Last wee, we saw that Anderson Silva…” Should read “Last week,..”

  3. Jason Cruz on August 10th, 2011 8:06 PM

    Fixed. Thanks

  4. Jason Cruz on August 10th, 2011 8:14 PM

    Jack. I think Frankie can be a marketable guy whereas I’m not sure about Gray Maynard. I think Guillard can be marketable as well. Jim Miller, not so much.

  5. Friday Link Club: UFC on Versus 5 & Strikeforce Challengers 18 Previews on August 12th, 2011 9:20 AM

    […] GSP featured in Under Armour “Footsteps” campaign | MMA Payout […]

Got something to say?

You must be logged in to post a comment.