“Strikeforce: Fedor vs. Henderson” – 8,311 attendance and $638K live gate

July 31, 2011

MMA Junkie reports that 8,311 fans attended Saturday night’s Strikeforce event for a gate of $638,470. The event took place at the Sears Centre Arena outside of Chicago.

Via MMA Junkie:

This year’s Chicago-area show featured a heavyweight headliner between MMA legends Dan Henderson and Emelianenko. Thanks largely to that super-fight, most tickets were sold more than a week before the show, which Coker suggested was the most talent-rich in the organization’s history.

In comparison, June’s Strikeforce event, Overeem vs. Werdum, held at the American Airlines Center in Dallas had 7,639 in attendance for a total gate of $543,060.

Payout Perspective:

The main event is likely what everyone came to see and the action did not disappoint. We will leave it up to you to determine whether the fight was stopped too early. It will be interesting to see what will happen next to both Fedor and Henderson. If Fedor is cut from Strikeforce, it will have dismissed the two fighters it had hoped would meet in the finals of its Heavyweight Grand Prix. How ironic. With Overeem being cut from the organization and Fedor on a losing streak, Dan Henderson arguably is the face of Strikeforce. Yet, at 40 (41 August 24th), it seems like Henderson should be back in the UFC. There are a lot of interesting matchups that Zuffa could make if Henderson came back. But, that would mean another Strikeforce fighter vacating their title to jump to the UFC. Would Zuffa allow that to happen?

Evans appears on Late Night with Jimmy Fallon

July 30, 2011

Rashad Evans appeared on NBC’s Late Night with Jimmy Fallon Friday night to promote next week’s showdown with Tito Ortiz. Unlike most athletes, Evans was personable and seemed genuinely comfortable trading barbs with Fallon.

Despite an awkward impromptu karaoke spot, Evans rolled with Fallon’s schtick and provided some great impressions of his mom and Randy Couture. A link to the appearance is here.

Payout Perspective:

Despite UFC 133 suffering from a plethora of fighter injuries, the main event has two of the better faces for the UFC. Ortiz is Tito Ortiz and Evans is well-spoken and proves here to be a likeable guy. His work on ESPN’s MMA Live has probably helped. Jimmy Fallon’s show has had multiple WWE and UFC fighters and its one of the few late night spots where a UFC fighter has time to talk (and joke – recall Lesnar choking Jimmy out) with Fallon. It also gives fighters the chance to be more than the stereotypical fighter (as portrayed in most commercials they star in). In addition to Evans’ Yahoo! spot, promotion for UFC 133 is going strong despite a card that has had multiple replacements.

Franklin stars in Boost Mobile Commercial

July 29, 2011

Rich Franklin is featured in a Boost Mobile commercial entitled, “Bring a UFC Fighter to Work.” Guess who plays the UFC Fighter.

(H/t:  MMA Mania)

Payout Perspective:

I must admit that I had hoped Franklin would show more acting prowess in the commercial. Franklin actually starred in a movie with Tiffani Thiessen called “Cyborg Soldier.” He plays the Cyborg although Thiessen’s character may be a love interest in the movie. Recently, Franklin’s life story was purchased by a movie production company. It appears that Franklin’s next career move after the UFC will be in the movies.

As for the Boost Mobile promotion, its a unique contest that will draw fans to its facebook page. The prize essentially is meeting a UFC Fighter under the guise that one would bring them to work to enforce workplace annoyances.


July 29, 2011

DALLAS (July 29, 2011) –  HDNet’s “Inside MMA” breaks some shocking news concerning StrikeForce™  Heavyweight champion Alistair Overeem who “Inside MMA” has learned has received a cut letter and has been released from the promotion.

Sources close to the situation have told “Inside MMA’s” Ron Kruck that Strikeforce™ has exercised its right to eliminate the one remaining fight on Overeem’s contract effective July 22nd.

Also according to the source, Overeem has been dealing with more serious injuries than originally reported, including a broken toe and rib. He also has problems with an elbow.

Overeem has fought through nagging injuries, and even though he was set to fight in the StrikeForce™ semi-finals (scheduled for September 10th in Cincinnati), Overeem has stated he still needed more time to recover.

Another issue that StrikeForce™ officials had regarding Overeem’s participation in the tournament is he had only one fight left on his current contract and he would have had to fight twice to win the Grand Prix.

Overeem will fight in Russia in October for the promotion United Glory – no word yet on who his opponent will be.

To check out a clip of the coverage, click here:


For more on this breaking story follow “Inside MMA” on Twitter (twitter.com/hdnet) and Facebook (http://www.facebook.com/HDNetInsideMMA).

MMAterial Facts (07/29/11) : Fedor vs Henderson, K-1 Sale, SportFight Returns

July 29, 2011

Welcome to this edition of MMAterial Facts, where we feature articles from around the MMA community.


This week’s MMAterial Facts:

– Scott Coker Talks Fedor vs. Henderson, Alistair Overeem and K-1’s Sale (MMA Fighting)

– A new drug testing option soon for UFC & boxing (Fight Opinion)

– By the numbers: The career statistics of Fedor Emelianenko (MMA Mania)

– Dan Henderson’s Greatest Hits (MMA Convert)

– Miletich thinks Daniel Cormier is a tougher match-up for Bigfoot Silva than Overeem (MiddleEasy)

– Can Fedor right the ship? (NBC Sports MMA)

– Review: Is ‘Warrior’ the First MMA Movie That Gets It Right? (Cage Potato)

– Michael Chandler gets crack at Eddie Alvarez’s championship on October 15 (Five Ounces of Pain)

– Fedor vs. Henderson Caricature (LowKick)

– Cain Velasquez Schools Cristiano Ronaldo on UFC (Video) (5thRound)

– Matt Lindland’s “SportFight” returns with new backers (TheFightNerd)

– Fedor Talks Hendo, Retirement and UFC-Strikeforce Deal (BleacherReport.com/MMA)

Anderson Silva signs endorsement deal with Burger King

July 28, 2011

MMA Mania reports that Anderson Silva has signed a sponsorship deal with Burger King to represent the Whopper-maker in Brazil. We will likely see the BK on Silva at UFC Rio next month.

Via web site Esporte.uol through MMA Mania:

Anderson has a great identity with the brand, is an idol of many audiences, especially young people, our main customers. We believe he has much to contribute to make the new campaign more fun and impactful.

Payout Perspective:

The Burger King sponsorship is ironic considering Silva admitted the guilty pleasure of sneaking a Big Mac close to fights. This was due in part to the fact that he used to work at McDonalds. Silva is reaping the endorsement dollars of being champion. Earlier this year, Silva signed a deal with Bozzano which paid him a reported $100,000. We do not have any dollar amount on the the Burger King sponsorship yet but the fact that Silva is attracting a mainstream sponsor shows the amount of popularity he has in his native Brazil.

ProElite Announces Arlovski vs Lopez On August 27

July 28, 2011

ProElite announced today that they would be revealing more details on their “ProElite 2.0” 8/27 event during a conference call this Friday morning.

WHEN: FRIDAY, JULY 29, 2011 – 10:00AM
LOS ANGELES, CA–Jul. 26, 2011— ProElite, Inc. (PELE:PK), today announces a press conference scheduled for Friday, July 29th in Honolulu to reveal the matchups on the upcoming August fight card.
“It’s exciting to have the MMA community on the edge of their seats awaiting the next ProElite news,” stated Paul Feller, President and CEO of Stratus. “I am confident that MMA fans will not be disappointed with the matchups, which will be announced later this week.”
The August 27th fight marks the third time ProElite has staged an MMA event in Hawaii.
T.Jay Thompson, head of Fight Operations said, “This is just the start of ProElite’s return to a dominant player in the industry.” “We look forward to regaining the support of the MMA global audience.”
Tickets can now be purchased at the Blaisdell Arena box office, or online at ticketmaster.com. Reserved seats are $28, $40, $65, and $90; Cage side seats are priced at $150 and $200.


Rumored ProElite 8/27 Card:
Andrei Arlovski (15-9) vs Ray Lopez (5-2)
Kendall Grove (12-9) vs Joe Riggs (34-13)
Kala Hose (7-5) v Drew McFedries (9-6),
Raquel Pa’aluhi (3-1) v Sara McMann (2-0),
Mark Ellis (Debut) v Jake Huen (1-0)
Reagan Penn (Debut) vs TBA


Payout Perspective:

ProElite’s August 27 event from Hawaii has been building up nicely in the past couple of weeks.  T.Jay Thompson and Rich Chou have done a great job of piecing the card together with a good mix of recognizable veteran names along with young prospects.  The additions of Kendall Grove, Reagan Penn, and Kala Hose to the card should translate into good attendance numbers for the promotion. Young prospects such as Mark Ellis and Sara McMann will bring credibility to the promotion and should begin the process of creating their own stars.

Sources have informed MMAPayout that the event will most likely be streamed from Sherdog.com as the UFC Rio event concludes.  Another interesting piece of news is that Jens Pulver is in talks to become ProElite’s color commentator for the event.

Legendary PRIDE referee Yuji Shimada will also be working the August ProElite event in Hawaii.

In terms of sponsors, ProElite’s T.Jay Thompson informed us that he didn’t expect any major sponsors for this event.  If we look at the event poster, it only shows radio stations such as 101.9, 98.5, and 93.9.

MMAHAWAII.com will be streaming the press conference live.

UFC Gym heading to Torrance, California

July 28, 2011

The UFC announced the opening of a UFC Gym in Torrance, California set to open in early 2012. This will be the fourth UFC gym in the state with the others in Concord, Rosemead and Corona, California.

Via UFC press release:

At over 40,000 square-feet, UFC Gym Torrance will feature all of the amenities seen in traditional fitness facilities, plus the cutting-edge training techniques that have helped the brand emerge as an undeniable force in the industry.  With MMA programming such as Muay Thai kickboxing, jiu jitsu, self-defense classes, and team-oriented Daily Ultimate Training, as well as one-of-a-kind offerings such as a 32-foot Octagon®, UFC Kid’s Gym Fitness, Octagon Training Disciplines, and High-Octane Conditioning, UFC Gym Torrance will help members of all ages realize results like never before.

In addition to the four California gyms, the UFC will open a BJ Penn-UFC gym in Hawaii in 2012. MMA Weekly reports that there are no planned partnerships between the newest UFC gym and UFC fighters.

Payout Perspective:

Its interesting that the UFC is opening another gym in relative close proximity to other UFC gyms. One would think that it would at least open one in Vegas (before opening one in Hawaii).  With the news of a BJ Penn gym, it was a little surprising that the UFC did not have a fighter tie-in with the Torrance gym. Regardless, with the expansion, one must assume that the UFC plan to enter the fitness industry is going well.

Movie production company purchases Rich Franklin’s life story

July 27, 2011

MMA Junkie reports that Double E Pictures has purchased the rights to the life story of Rich Franklin. It has commissioned a script writer and an executive producer for the potential movie which is tentatively titled, “American Fighter.”

Via MMA Junkie:

According to today’s press release, “American Fighter” will tell “the unlikely story of how Franklin, a family man and high school math teacher, taught himself mixed martial arts, quickly emerged as one of the dominant figures in the sport, and ultimately became champion of the UFC. The story also chronicles the rise of mixed martial arts as the fastest growing sport in the world and transformation into a billion-dollar industry.”

Founder and CEO of Double E Pictures, Eric Eisner, is the son of Disney CEO Michael Eisner. According to its web site, among Eisner’s credits is “Madden Nation,” which aired on ESPN. Essentially the show featured a tournament of gamers playing the popular NFL video game.

Payout Perspective:

Nearing the end of his career, it appears that Franklin is thinking of the future. Franklin has acted in the past starring in a 2008 movie entitled, “Cyborg Soldier” opposite Tiffany (Amber) Thiessen (of “Saved by the Bell” fame). So, it should not be surprising that he is looking to get involved in film. Hopefully for Franklin the film gets made. It is a great story that’s been chronicled in multiple UFC Countdown shows. No word on if or how Franklin might be involved in the film. With recent documentaries of Anderson Silva, Matt Hamill and Jens Pulver, it appears that there is an interest in learning the stories of MMA fighters. Its nice to see that MMA fighters are getting the opportunity to tell their story and erase (or reinforce) any negative stereotypes the fans may have about them.

SafeAuto offers “VIP at the UFC” prize package for UFC 133

July 26, 2011

SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare.


(H/t:  MMA Mania)

Payout Perspective:

One of the biggest moving MMA sponsors this year has been SafeAuto Insurance. From its sponsorship of fighters, to its sponsorship within the octagon, to a commercial featuring Clay Guida, SafeAuto has taken advantage of its investment in MMA and the UFC. Its latest form of brand activation is a contest for UFC 133 which involves a social media aspect by having contestants go to its company Facebook page and “like” it prior to entering. It will be interesting to see the number of likes it will receive as a result of the contest. What will be more interesting is the type of content SafeAuto will have on the Facebook page once contestants are drawn there and is the intended purpose to have people come back to its Facebook page. SafeAuto Insurance offers state minimum coverage car insurance in only a handful of states so its target audience of potential consumers is limited.

UPDATED 7/27/11: Jason Parks of SafeAuto replied to our blog entry. In response to my query on what will be on SafeAuto’s Facebook page:

” I can confirm that we will be having our camera crew at UFC 133 getting behind-the-scenes footage of the contest winners as they get to go to the weigh-in and be in Philadelphia for the weekend. There are some other exciting announcements coming up so stay tuned.” In addition to its main page, SafeAuto also has a microsite and MMA Facebook page.

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