UFC launches Octagon Nation tour

May 27, 2011

The UFC announced the start of the Octagon Nation tour set to tour the U.S. this summer. The tour will travel via an 18 wheel truck and visit many of the summer festivals as well as many of the major U.S. cities.

Via UFC press release:

Utilizing a new, fully-customized 18-wheeler truck and two Octagon-sized tents containing the UFC’s ultimate fan experience, the UFC® Octagon Nation Tour will be present at this summer’s top events, including the Bonnaroo Music Festival, Summer X Games and the Quicksilver Pro.

It will also hit major cities such as Las Vegas, Los Angeles, San Francisco, Chicago, New Orleans, Pittsburgh, and Washington, D.C.  The Octagon Nation will make a special stop at Times Square, where special activities and surprise fighters will be making appearances to celebrate UFC’s visit to the intersection of the world.

The tour, which kicked off in April prior to UFC’s first-ever event in Toronto, features autograph signings with top UFC stars, a UFC Xbox station, and a pop-up retail store where fans can purchase the latest UFC merchandise. In addition, fans have the opportunity to visit an exhibition truck dedicated to showcasing rare UFC memorabilia such as Royce Gracie’s autographed Gi and Georges St-Pierre’s fight shorts.

What’s more, UFC® Octagon Nation Tourhosts physical fitness tests for fans (weigh-in, high jump, pull-up bar and a punch strength station) where each visitor receives a fight card with their results which can be instantly shared on their Facebook page. Participants achieving top results will be posted to UFC.com/tour following each stop, making UFC® Octagon Nation Tourone of the most interactive of its kind.

Payout Perspective:

A great promotional tour for the summer. Barnstorming the country and hitting many of the major summer festivals is a great grassroots way to promote the UFC and some of its products (i.e., UFC’s new fitness game). As always for the UFC, the tour will include a social media component with participants who do fitness tests having the ability to post results such as punch strength, vertical jump and pull ups on Facebook.

Some of the dates, according to the press release, are listed below:

MAY

Thurs   5/26     Las Vegas, NV           Preview of UFC Personal Trainer at Fry’s Electronics

Fri        5/27     Las Vegas, NV           UFC 130 at MGM Grand Garden Arena

Sat       5/28     Las Vegas, NV           UFC 130 at MGM Grand Garden Arena

Sun      5/29     Las Vegas, NV           Miller’s Ale House

JUNE

Wed    6/1       Phoenix, AZ                Tilted Kilt

Fri        6/3       Las Vegas, NV           Weigh in @ Palms

Sat       6/4       Las Vegas, NV           TUF 13 Finale – Buffalo Wild Wings

Thu      6/9       Chattanooga, TN        Bonnaroo

Fri        6/10     Chattanooga, TN        Bonnaroo

Sat       6/11     Chattanooga, TN        Bonnaroo

Sun      6/12     Chattanooga, TN        Bonnaroo

Sat       6/18     Waldorf, MD              Country ThrowDown Tour

Mon     6/20     Washington DC          Marine Week

Tue      6/21     Baltimore, MD            Marine Week

Sat       6/25     New York, NY           Times Square

Sun      6/26     Pittsburgh, PA            UFC Fight Night Arena Tailgate

Thu      6/30     Las Vegas, NV           Vans Warped Tour

*All dates and stops subject to change*

 

 

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